Join the American Advertising Federation Midlands on Wednesday, December 11, for a can’t-miss luncheon featuring Jeremy Smith, Director of Operations at Garnet Trust. Discover how Name, Image, and Likeness (NIL) partnerships are helping brands connect with Gamecock athletes and the community in powerful new ways. Jeremy will share real examples and insights on creating authentic, story-driven collaborations that deliver impact.
About Jeremy:
As Director of Operations and a proud partner of the University of South Carolina, Jeremy helps create Name, Image, and Likeness (NIL) opportunities that go far beyond traditional sponsorships. Each collaboration is designed to spark real connections between Gamecock student-athletes, brands, and fans, blending passion for sports with the power of storytelling and marketing impact.
With a background in sales, marketing, and executive recruiting, Jeremy brings a relationship-first mindset to every partnership. He ensures that every NIL deal reflects authenticity, integrity, and measurable value — for both the athletes and the brands involved.
A South Carolina native and lifelong Gamecock fan, Jeremy takes pride in helping student-athletes develop the skills, confidence, and professional network that will serve them well beyond college athletics
