AAF Midlands hosted our annual American Advertising Awards Gala on Saturday, February 24, 2024.
AAF Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF Midlands’ award winners will move on to compete at the district level and then in the national competition.
Advertising professionals from across the Midlands submitted 185 entries into the local competition while students submitted 75. AAF Midlands recognized winners in a myriad of categories:
BEST IN CATEGORY
2024 BEST IN SHOW AWARD
The Pierson Collective for “Bicker and Beam Heritage”
STUDENT BEST IN SHOW AWARD
Sophia McKowen and Abby Mondello for “Tampax – Wear the White”
The Best of Print
Flock and Rally for “Peak Drift Brewing – CANpaign”
The Best of Broadcast
Riggs Partners for “Work Doesn’t Work – TV Campaign”
The Best of Online
The Brandon Agency for “Putnam Rolling Ladders Website”
The Best of Social
Chernoff Newman for “Hidden Dangers”
SPECIAL JUDGES’ AWARDS
Professional Special Judges’ Award
Dust of the Ground for “SCAG Farm To Your Table – Farmers”
Professional Special Judges’ Award
Rhodes Branding for “Success Doesn’t Wait”
Professional Special Judges’ Award
ABLE vfx for “Lottery 101 VFX Breakdown”
Student Special Judges’ Award
Fabiana Echeverri for “Illustrated Merchandise Campaign”
PEOPLE’S CHOICE AWARD
Midlands Technical College for “The Letter”
MOSAIC AWARD
Rhodes Branding for “Florence 3 CTE Series”
Professional ADDY Awards
SALES AND MARKETING
Sales Promotion, Packaging Campaign…
A Gold ADDY Award goes to Flock and Rally for “Peak Drift Brewing: CANpaign”
ONLINE AND INTERACTIVE
In Social Media, Campaign…
A Gold ADDY Award goes to Chernoff for “HIidden Dangers”
In Consumer Website…
A Silver ADDY Award goes to The Brandon Agency for “Putnam Rolling Ladders Website”
A Silver ADDY Award goes to Experience Columbia SC for “ExperienceColumbiaSC.com”
A Silver ADDY Award goes to Cyberwoven for “AgFirst Farm Credit Bank Website”
In Social Media, Single Execution…
A Silver ADDY Award goes to The Brandon Agency for “Madison Creek Social Video”
A Silver ADDY Award goes to University of South Carolina Alumni Association for “Homecoming Memories”
FILM, VIDEO, AND SOUND
In Branded Content & Entertainment For Online Film, Video & Sound, Single…
A Gold ADDY Award goes to The Pierson Collective for “Bricker and Beam Heritage”
In Branded Content & Entertainment For Online Film, Video & Sound, Campaign…
A Gold ADDY Award goes to Dust Of The Ground for “SCAG – Farm To Your Table – Farmers”
In Television Advertising, Regional/National, Single Spot…
A Gold ADDY Award goes to Riggs Partners for “Interrogation”
A Silver ADDY Award goes to Riggs Partners for “Car Service”
A Silver ADDY Award goes to Mad Monkey, Inc for “Skyla Credit Union – Welcome Home”
A Silver ADDY Award goes to South Carolina Education Lottery for “Better U :60 Brand”
In Television Advertising, Regional/National, Campaign…
A Gold ADDY Award goes to Riggs Partners for “Work Doesn’t Work – TV Campaign”
A Silver ADDY Award goes to Chernoff Newman for “Hidden Dangers”
A Silver ADDY Award goes to South Carolina Education Lottery for “Better U TV Campaign”
A Silver ADDY Award goes to Mad Monkey, Inc. for “Skyla – Believe in Better”
In Television Advertising, Local, Single…
A Silver ADDY Award goes to Soda City Films for “Wild Lights at Riverbanks Zoo”
A Silver ADDY Award goes to Midlands Tech for “The Letter”
In Internet Commerical, Single Spot…
A Gold ADDY Award goes to Rhodes Branding for “Success Doesn’t Wait”
A Silver ADDY Award goes to The Beach Company for “Balance at Kiawah River”
A Silver ADDY Award goes to The Beach Company for “Lowcountry Pastimes at Kiawah River”
In Internet Commercial, Campaign…
A Silver ADDY Award goes to The Beach Company for “Kiawah River Video Campaign”
CROSS PLATFORM
In Integrated Branded Content Campaign, Regional/National or Local…
A Silver ADDY Award goes to The Brandon Agency for “Southern Point Co Campaign”
In Online/Interactive Campaign…
A Silver ADDY Award goes to The Brandon Agency for “Idahoan: Back to School – Idahoan U”
ELEMENTS OF ADVERTISING
In Animation, Special Effects or Motion Graphics…
A Gold ADDY Award goes to ABLE vfx for “Lottery 101” VFX Breakdown”
A Gold ADDY Award goes to ABLE vfx for “Hidden Dangers” campaign VFX”
In Cinematography, Single…
A Gold ADDY Award goes to The Pierson Collective for “Bricker and Beam Heritage”
A Gold ADDY Award goes to Rhodes Branding for “Success Doesn’t Wait”
A Gold ADDY Award goes to Dust of the Ground for “SCEL – Lottery 101”
A Silver ADDY Award goes to The Pierson Collective for “USC Department of Theatre and Dance”
In Video Editing…
A Gold ADDY Award goes to The Pierson Collective for “Bricker and Beam Heritage”
In Photography Campaign…
A Gold ADDY Award goes to The Brandon Agency for “Madison Creek: Photography”
A Silver ADDY Award goes to The Pierson Collective for “CR Jackson”
A Silver ADDY Award goes to James Quantz Jr Photography for “Naval Academy”
In Sound Design, Single…
A Gold ADDY Award goes to The Pierson Collective for “Bricker and Beam Heritage”
In Music With/Without Lyrics—Campaign…
A Silver ADDY Award goes to The Pierson Collective for “USC Department of Theatre and Dance”
PUBLIC SERVICE
In Marketing and Specialist Advertising, Campaign…
A Silver ADDY Awards goes to Richland Library for “Summer Learning Challenge”
In Online Film, Video & Sound…
A Silver ADDY Awards goes to Rhodes Branding for “Florence 3 CTE Series”
OUT-OF-HOME & AMBIENT MEDIA
In Poster, Campaign…
A Silver ADDY Awards goes to The Brandon Agency for “Madison Creek Poster Campaign”
STUDENT ADDY AWARDS
SALES AND MARKETING
In Publication Design, Editorial Spread of Feature…
A Silver ADDY Award goes to Chloe Ehlers for “Observations on Star Trek”
OUT OF HOME AND AMBIENT MEDIA
In Outdoor & Transit Advertising, Campaign…
A Gold ADDY Award goes to James Motter for “2023 Gamecock Baseball Intro Video”
A Gold ADDY Award goes to Sophia McKowen and Abby Mondello for “Tampax – Wear the White”
ONLINE AND INTERACTIVE
In Social Media, Single Execution…
A Gold ADDY Award goes to Fabiana Echeverri for “Self Promotion GIF”
In Social Media, Campaign…
A Silver ADDY Award goes to Julia Lako for “Starface”
In App…
A Silver ADDY Award goes to Semaj Shaull for “Decibel”
CROSS PLATFORM
In Integrated Advertising Campaign, Consumer…
A Gold ADDY Award goes to Thomas Roznowski for “Check In Before Ignition”
A Silver ADDY Award goes to Ashley Armando for “Siete Lime”
A Silver ADDY Award goes to Desireé Solenberger for “Lose the Layers”
In Integrated Brand Identity, Campaign…
A Gold ADDY Award goes to Sarah Hoffman for “Peebles Brand Identity”
A Silver ADDY Award goes to Constance McCants for “SOAR Airlines”
ELEMENTS OF ADVERTISING
In Illustration, Single…
A Silver ADDY Award goes to Jane Armstrong for “Self Promotion Poster”
A Silver ADDY Award goes to Fabiana Echeverri for “Self Promotion GIF”
In Illustration, Campaign…
A Gold ADDY Award goes to Sarah Hoffman for “Peebles Brand Identity”
A Gold ADDY Award goes to Fabiana Echeverri for “Illustrated Merchandise Campaign”
A Silver ADDY Award goes to Thomas Roznowski for “Illustrated Merchandise Campaign”
In Still Photography, Black & White single…
A Silver ADDY Award goes to Jacob Zambrano for “Carla Vaca Pinacho”