AAF Midlands hosted our annual American Advertising Awards Gala on Saturday, February 18, 2023.
AAF Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF Midlands’ award winners will move on to compete at the district level and then in the national competition.
Advertising professionals from across the Midlands submitted 177 entries into the local competition while students submitted 75. AAF Midlands recognized winners in a myriad of categories:
BEST IN CATEGORY
2022 BEST IN SHOW AWARD
The Beach Company for “Kiawah River Ad Campaign”
STUDENT BEST IN SHOW AWARD
Alex Marinelli for “Demo Reel”
The Best in Print Award
The Beach Company for “Kiawah River – Vanity Fair”
The Best in Broadcast Award
Chernoff Newman for “Ask Your Doctor”
The Best in Online
ABLE vfx for “AVNET Sizzle”
SPECIAL JUDGES’ AWARDS
Professional Special Judges’ Award
ABLE vfx for “Cash Pop VFX”
Professional Special Judges’ Award
South Carolina Education Lottery for “It Matters TV Campaign”
Professional Special Judges’ Award
Chernoff Newman for “Come and Get Your Love”
Student Special Judges’ Award
Sarah Hoffman for “Book Cover Illustration and Design”
Student Special Judges’ Award
Sarah Hoffman for “Il Focolore Illustrations”
Student Special Judges’ Award
Liam Owen for “USC Women’s Soccer Scoreboard”
PEOPLE’S CHOICE AWARD
Flock and Rally for “Riverbanks Zoo Brand TV Spot”
MOSAIC AWARD
37 Gears for “ETV Reconstruction 360”
Professional ADDY Awards
SALES AND MARKETING
Product or Service Sales Promotion, Catalog…
A Gold ADDY Award goes to The Brandon Agency for “Williams: Product Catalog”
In Magazine Design Series…
A Silver ADDY Award goes to USC for “Williams: Product Catalog”
In Sales Kit or Product Information Sheets…
A Silver ADDY Award goes to CommuniPak Group for “Accellerate Bone Graft Sales Kit”
In Printed Annual Report…
A Silver ADDY Award goes to Chernoff Newman for “SC Ports Annual Report”
In Direct Mail, 3D/Mixed, Single Unit…
A Silver ADDY Award goes to Chernoff Newman for “Come and Get Your Love”
PRINT ADVERTISING
In Magazine Advertising, Full Page or Less…
A Gold ADDY Award goes to The Beach Company for “Kiawah River – Architectural Digest 1”
A Gold ADDY Award goes to The Beach Company for “Kiawah River – Vanity Fair Ad”
A Silver ADDY Award goes to The Beach Company for “Kiawah River – Architectural Digest 2”
In Magazine Advertising Spread, Multiple Page or Insert…
A Gold ADDY Award goes to The Beach Company for “Kiawah River – Unique Homes Spread”
A Silver ADDY Award goes to The Beach Company for “Kiawah River – Garden & Gun Spread”
In Magazine Advertising Campaign…
A Gold ADDY Award goes to The Beach Company for “Kiawah River – Ad Campaign”
ONLINE AND INTERACTIVE
In Digital Publication, Single…
A Gold ADDY Award goes to The Beach Company for “Kiawah River Digital Newsletter”
In Social Media, Single Execution…
A Silver ADDY Award goes to USC for “Flower Girl”
In Consumer Website…
A Silver ADDY Award goes to Experience Columbia SC for “ColumbiaSCTourism.com”
In Social Media Campaign…
A Silver ADDY Award goes to Cyberwoven for “CMA – Impressionism Exhibit”
FILM, VIDEO, AND SOUND
In Television Advertising, Regional/National, Campaign…
A Gold ADDY Award goes to South Carolina Education Lotter for “It Matters That Much TV Campaign”
A Gold ADDY Award goes to South Carolina Education Lotter for “Cash Pop TV Campaign”
A Gold ADDY Award goes to Chernoff Newman for “Ask Your Doctor”
A Silver ADDY Award goes to South Carolina Education Lottery for “2022 Beneficiary TV Campaign”
In Television Advertising, Regional/National, Single Spot…
A Silver ADDY Award goes to Chernoff Newman for “Fake Pills Kill”
In Television Advertising, Local, Single Spot…
A Silver ADDY Award goes to dustoftheground for “LCH – Start Here”
A Silver ADDY Award goes to Chernoff Newman for “Family of the Future”
A Silver ADDY Award goes to Flock and Rally for “Riverbanks Zoo Brand TV Spot”
In Internet Commerical, Single Spot…
A Silver ADDY Award goes to The Brandon Agency for “Idahoan: Let it Snow”
A Silver ADDY Award goes to The Beach Company for “Wildlife at Kiawah River”
A Silver ADDY Award goes to The Beach Company for “Fishing at Kiawah River”
A Silver ADDY Award goes to The Brandon Agency for “Idahoan: Snow Village”
In Internet Commerical, Campaign…
A Silver ADDY Award goes to The Beach Company for “Kiawah River Field Guide Series”
CROSS PLATFORM
In Online/Interactive Campaign…
A Silver ADDY Award goes to The Brandon Agency for “Idahoan: 12 Days of Taters Campaign”
A Silver ADDY Award goes to Cyberwoven for “CMA – Impressionism Exhibit”
In Integrated Advertising Campaigns, Regional/National…
A Silver ADDY Award goes to South Carolina Education Lottery for “Cash Pop – Light of the Party”
A Silver ADDY Award goes to South Carolina Education Lottery for “It Matters That Much Campaign”
ELEMENTS OF ADVERTISING
In Animation, Special Effects or Motion Graphics…
A Gold ADDY Award goes to ABLE vfx for “AVNET sizzle”
A Gold ADDY Award goes to ABLE vfx for “CashPop vfx”
A Silver ADDY Award goes to ABLE vfx for “20th Anniversary – Campaign”
A Silver ADDY Award goes to ABLE vfx for “Just Plain Killers – Fake Pills”
In Logo Design…
A Gold ADDY Award goes to ADCO for “The Nick logo”
A Silver ADDY Award goes to Cyberwoven for “Schechter Logo”
In Interface & Navigation…
A Gold ADDY Award goes to 37 Gears for “ETV Reconstruction 360”
In Illustration Series…
A Silver ADDY Award goes to Richland Library for “Children’s Nook Story Art”
In User Experience…
A Silver ADDY Award goes to 37 Gears for “ETV Reconstruction 360”
In Cinematography, Single…
A Gold ADDY Award goes to The Pierson Collective for “The Making of Hero”
In Photography, Campaign…
A Silver ADDY Award goes to James Quantz Jr Photography for “USNA Army – Navy Game Uniform”
In Innovative Use of Interactive/Technology…
A Silver ADDY Award goes to 37 Gears for “ETV Reconstruction 360”
PUBLIC SERVICE
In Integrated Media Public Service Campaign…
A Silver ADDY Awards goes to Riggs Partners for “Drop Off Campaign”
In Public Service Non-Broadcast Audio/Visual…
A Silver ADDY Awards goes to Riggs Partners for “No Drama Fundraising Story”
In Film, Video & Sound, Public Service Campaign…
A Silver ADDY Awards goes to Riggs Partners for “Drop-off Television”
OUT-OF-HOME & AMBIENT MEDIA
In Poster, Campaign…
A Silver ADDY Awards goes to The Brandon Agency for “Guy Harvey Turn The Tides Posters”
In Poster, Single Unit…
A Silver ADDY Awards goes to The Brandon Agency for “Guy Harvey: In Shore”
A Silver ADDY Awards goes to The Brandon Agency for “Guy Harvey: Big Game”
In Installations, Single Installation…
A Silver ADDY Awards goes to Chernoff Newman for “SEWE 2022”
STUDENT ADDY AWARDS
SALES AND MARKETING
In Publication Design, Cover…
A Gold ADDY Award goes to Sarah Hoffman for “USC First Year Reading Experience”
A Silver ADDY Award goes to Sarah Hoffman for “Book Cover Illustration & Design”
In Printed Annual Report or Brochure…
A Silver ADDY Award goes to Jackson Kirkland for “UltraPet”
PRINT ADVERTISING
In Magazine Advertising, Campaign…
A Silver ADDY Award goes to Isabel Borja for “The Roots of your Drink”
OUT OF HOME AND AMBIENT MEDIA
In Outdoor & Transit Advertising, Campaign…
A Gold ADDY Award goes to Liam Owen for “USC Women Soccer Scoreboard Design”
In Poster, Single…
A Silver ADDY Award goes to Alex Marinelli for “Gamecocks Football”
ONLINE AND INTERACTIVE
In Social Media, Campaign…
A Silver ADDY Award goes to Maggie Gries for “Poppi”
CROSS PLATFORM
In Integrated Advertising Campaign, Consumer…
A Silver ADDY Award goes to Liam Owen for “AdCouncil Blue Law: SC Doesn’t Play”
A Silver ADDY Award goes to Sophie Olsen, Lauren Gains, Anne Heiler for “Best Buy”
A Silver ADDY Award goes to Semaj Shaull for “AdCouncil Blue Law: Fish Dont Flush”
A Silver ADDY Award goes to Ben Crispin for “In Good Spirits”
A Silver ADDY Award goes to Fabiana Echeverri for “AdCouncil Blue Law: License To Tell”
ELEMENTS OF ADVERTISING
In Cinematography, Single…
A Gold ADDY Award goes to Alex Marinelli for “Demo Reel.”
In Illustration, Campaign…
A Gold ADDY Award goes to Sarah Hoffman for “Il Focolare Pizza Illustrations”
In Illustration, Single…
A Gold ADDY Award goes to Sarah Hoffman for “Book Cover Illustration & Design”
A Gold ADDY Award goes to Ansley Powers for “Rolling Stone Magazine/ Johny Cash”
A Silver ADDY Award goes to Rose Holstein for “Editorial Illustration / news paper”
A Silver ADDY Award goes to Sarah Hoffman for “The Act of Illustration/self promo”
In Animation or Special Effects…
A Silver ADDY Award goes to Grace Gomez for “Float a River”
A Silver ADDY Award goes to Lily Ferguson & Sabrina Hampton for “How to Bag a Bourbon Boat Drink”