AAF Midlands hosted our annual American Advertising Awards Gala, virtually, on Saturday, February 27. Despite the challenges of the COVID-19 pandemic, we were determined to make this year just as fun and entertaining as years past, just from the comfort of our homes.
AAF Midlands, winner of the 2020 AAF National Club of the Year Award, holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF Midlands’ award winners will move on to compete at the district level and then in the national competition.
Advertising professionals from across the Midlands submitted 142 entries into the local competition while students submitted 36.. AAF Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:
BEST IN CATEGORY
2021 BEST IN SHOW AWARD
SC EDUCATION LOTTERY
“Tiny Stories!”
STUDENT BEST IN SHOW AWARD
EMILY SCHOONOVER
Garnet and Black: Tarot Snap Filter
The Best in Local Award
WLTX-TV NEWS 19
“Changemaker: Let It Shine”
The Best in Online and Interactive Award
CYBERWOVEN
“American Experience: She Resisted”
The Best in Print Award
THE BRANDON AGENCY
“Tidal Marsh Illustrations”
The Best in Broadcast Award
SC EDUCATION LOTTERY
“Tiny Stories”
SPECIAL JUDGES’ AWARDS
Professional Special Judges’ Award
ABLE VFX
“Tiny Stories: Cat Mandu”
Professional Special Judges’ Award
CHERNOFF NEWMAN
“No Excuse SC”
Student Special Judges’ Award
GRAEME WOLVERTON
“Demo Reel”
PEOPLE’S CHOICE AWARD
EXPERIENCE COLUMBIA SC
“Columbia Landmark Apparel Series”
MOSAIC AWARD
WLTX-TV NEWS 19
“Changemaker: Let It Shine”
PROFESSIONAL ADDY AWARDS
HERBIE HOLLAR
“Doggone It Video Game Packaging” created for Armscar Coder
Silver ADDY for Sales and Marketing – Packaging
TIM FLOYD CREATIVE
“Embroidered Patch Business Card.”
Silver ADDY for Sales and Marketing – Stationery Package
THE BRANDON AGENCY
“Saw Tooth Game Calls Brand Book” created for Saw Tooth Game Calls
Silver ADDY for Sales and Marketing – Brochure
THE BRANDON AGENCY
“FIREDISC Cookers Brand Book” created for FIREDISC Cookers
Gold ADDY for Sales and Marketing – Brochure
THE CAROLINA AGENCY
“TCA Zoom Log Invitation.”
Silver ADDY for Sales and Marketing – Special Event Materials
EXPERIENCE COLUMBIA SC
“Columbia Landmark Series Apparel.”
Silver ADDY for Sales and Marketing – Specialty Advertising: Apparel
CHERNOFF NEWMAN
“Too Good for the ‘Before’ Shot” created for SC Department of Agriculture
Silver ADDY for Print Advertising – Magazine Advertising Campaign
FLOCK AND RALLY
“Sarah Mae Flemming Bus Installation” created for The COMET
Gold ADDY for Out-of-Home & Ambient Media – Guerilla Marketing
THE BRANDON AGENCY
“Fish Hippie Posters” created for Fish Hippie
Gold ADDY for Out-of-Home & Ambient Media – Poster Campaign
CYBERWOVEN
“American Experience: She Resisted” created for American Experience
Gold ADDY for Online & Interactive – Consumer Website
CHERNOFF NEWMAN
“Quaran-Memes” created for SC Department of Alcohol and Other Drug Abuse Services
Silver ADDY for Online & Interactive – Social Media Campaign
CHERNOFF NEWMAN
“Shhhhh!” created for Town of Santee.
Silver ADDY for Online & Interactive – Social Media Campaign
SC EDUCATION LOTTERY
“Tiny Stories: Meet Tina”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Didgeridoo.”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Family Reunion.”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Single Spot
CHERNOFF NEWMAN
“Don’t Go Viral” created for MUSC.
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Campaign
SC EDUCATION LOTTERY
“Tell Your Tiny Story”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Campaign
CHERNOFF NEWMAN
“Drumroll” created for SC Department of Agriculture
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
CHERNOFF NEWMAN
“No Excuse SC” created for the SC Election Commission.
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Bart.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Chaz Dingus.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Meet Tina.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Tiny Road Trip.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Fritz and Junebug.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tiny Stories: Cat Mandu.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot
SC EDUCATION LOTTERY
“Tell Your Tiny Story.”
Gold ADDY for Film, Video & Sound – Television Advertising – Campaign
WLTX-TV NEWS 19
“Changemaker: Let It Shine.”
Silver ADDY for Film, Video & Sound – Local Television Self Promotion
THE BRANDON AGENCY
“Spiider Griip Wrestler Brand Videos” created for Spiider Griip
Silver ADDY for Film, Video & Sound – Branded Content and Entertainment
THE PIERSON COLLECTIVE
“Bricker and Beam Audio Branding” created for Bricker and Beam
Gold ADDY for Film, Video & Sound – Branded Content and Entertainment
DUSTOFTHEGROUND
“Valley Maker: No One Is Missing” created for Frenchkiss Records
Silver ADDY for Film, Video & Sound – Music Video
CHERNOFF NEWMAN
“The Pause” created for SC Department if Alcohol and Other Drug Abuse Services.
Silver ADDY for Public Service – Corporate Social Responsibility Online and Interactive
SC EDUCATION LOTTERY
“Your Passion is Our Purpose: Daniel.”
Silver ADDY for Public Service – Corporate Social Responsibility Non-Broadcast
SC EDUCATION LOTTERY
“Your Passion is Our Purpose: Cierra.”
Silver ADDY for Public Service – Corporate Social Responsibility Non-Broadcast
SC EDUCATION LOTTERY
“Your Passion is Our Purpose: Sarah.”
Gold ADDY for Public Service – Corporate Social Responsibility Non-Broadcast
SC EDUCATION LOTTERY
“Your Passion is Our Purpose Campaign”
Gold ADDY for Public Service – Corporate Social Responsibility Campaign
RICHLAND LIBRARY
“The 1 or 2 Sessions.”
Silver ADDY for Elements of Advertising – Logo Design
FLOCK AND RALLY
“A Fair Like No Other” created for the South Carolina State Fair
Silver ADDY for Elements of Advertising – Illustration
THE BRANDON AGENCY
“Tidal Marsh Illustrations” created for Tidal Marsh
Gold ADDY for Elements of Advertising – Illustration Series
DUSTOFTHEGROUND
“Your Passion is Our Purpose: Sarah” created for SC Education Lottery
Silver ADDY for Elements of Advertising – Cinematography
DUSTOFTHEGROUND
“Your Passion is Our Purpose: Daniel” created for SC Education Lottery
Silver ADDY for Elements of Advertising – Cinematography
ABLE VFX
“Tiny Stories Promo” created for SC Education Lottery
Gold ADDY for Elements of Advertising – Animation, Special Effects or Motion Graphics
ABLE VFX
“Tiny Stories: Cat Mandu” created for SC Education Lottery
Gold ADDY for Elements of Advertising – Animation, Special Effects or Motion Graphics
MAD MONKEY
“No Excuse SC” created for SC Election Commission
Silver ADDY for Elements of Advertising – Sound Design
CHERNOFF NEWMAN
“Disclaimer” created for SC Department of Alcohol and Other Drug Abuse
Silver ADDY for Cross Platform – Integrated Advertising Campaign
SC EDUCATION LOTTERY
“Tiny Stories Campaign.”
Gold ADDY for Cross Platform – Integrated Advertising Campaign
EXPERIENCE COLUMBIA SC
“Local Pride Campaign.”
Silver ADDY for Cross Platform – Integrated Content Campaign
CHERNOFF NEWMAN
“Don’t Go Viral Campaign” created for MUSC.
Gold ADDY for Cross Platform – Integrated Content Campaign
STUDENT ADDY AWARDS
DEVIN EVOLA
“Empower Project.”
Gold ADDY for Sales & Marketing — Editorial Spread or Feature Series
GARNET AND BLACK STAFF
Garnet and Black, “Fall 2020.”
Silver ADDY for Sales & Marketing — Magazine Feature
EMILY SCHOONOVER
“Garnet Media Group Recruitment Ad.”
Silver ADDY for Print Advertising – Newspaper Advertising Single
RYAN RICHSON
“Rock the Vote.”
Gold ADDY for Online and Interactive – Single Social Media Execution
GABRIELLE JOYCE
“The Final Straw.”
Silver ADDY for Film, Video, and Sound – Television Advertising Single
MOLLY COLLINS
“UofSC Homecoming 2020 Logo.”
Gold ADDY for Elements of Advertising – Logo Design
CHLOE NEAL
Garnet and Black: “Illumination Behind the Scenes.”
Silver ADDY for Elements of Advertising – Cinematography
GRAEME WOLVERTON
“Demo Reel.”
Gold ADDY for Elements of Advertising – Cinematography
EMILY SCHOONOVER
Garnet and Black: “Tarot Snap Filter.”
Gold ADDY for Elements of Advertising – Digital Creative Technology
KATIE VALDEZ
“Yemen Hunger Crisis Awareness.”
Silver ADDY for Cross Platform – Integrated Brand Identity Campaign
MICHELLE BALLMAN
“Love Local.”
Silver ADDY for Cross Platform – Integrated Brand Identity Campaign