Each year, AAF of the Midlands selects a nonprofit organization in our community and assists them with their marketing and advertising needs. Committee members work hand-in-hand with the staff of the organization to help develop a strategy and oversee the tactical execution of a campaign to advance their cause. Areas in which we can assist include collateral package design (including logos), print ads, broadcast, Web presence and public relations elements. Typically, volunteers donate all creative and account service expertise and the nonprofit is responsible for hard costs such as printing, media placement and production costs. Whenever possible AAF of the Midlands will solicit reduced rates or pro-bono services for hard costs. However, these services can not be guaranteed and the nonprofit should anticipate some expense.
Chair: Abby Naas