June 16, 2015
LAS VEGAS, NV —Challenged to develop a comprehensive national advertising campaign urging customers to use digital tools to order their next pizza from Pizza Hut, the University of Oregon was selected as the winner of the 2015 AAF National Student Advertising Competition (NSAC), beating out more than 140 AAF college chapters from across the country.
Johnson & Wales University-Providence and St. John’s University finished second and third, respectively, at the competition which took place at Caesars Palace Hotel and Casino in Las Vegas on June 11, 2015.
“Pizza Hut has built a beloved brand all around the world by providing customers with a great experience, and we saw this opportunity with the NSAC as a way to help move our digital ordering channels ahead of the pack,” said Jared Drinkwater, Vice President of Marketing for Pizza Hut. “We could not have been more impressed with the level of thinking demonstrated by all of the participating schools. Those that advanced all the way to the finals should know that their work could stack up against a lot of what we see in the real marketing world today. We are more excited than ever to continue to enhance our digital experience for our customers.”
Each finalist team pitched their campaign in front of a panel of judges which included Pizza Hut senior marketing executives: Jared Drinkwater, Vice President of Marketing; Danny Sullivan, Vice President of Global Digital Experience and Nichole Dreyer, Director of Advertising; as well as agency executive Stephen Miller, the Client Service Director at Tracy Locke working directly with Pizza Hut. Stephen is well versed with the NSAC, having competed 17 years ago, when Pizza Hut first sponsored the competition.
“The advertising landscape has changed drastically since 1997,” said Constance Cannon Frazier, Chief Operating Officer of the American Advertising Federation. “Millennials are the digital generation and the NSAC is a unique opportunity for iconic brands, such as Pizza Hut, to benefit from their understanding and innovative application of social media to brand and convey messages. For students, the NSAC provides a practical environment to apply their research, media, graphic, promotional and interpersonal knowledge to an authentic situation. Each year, as we take a look at the future of advertising, we are more amazed at the quality and comprehension of the solutions the students propose to solve the client’s marketing challenge.”
In addition the national title, prizes were awarded by the NSAC research partners in recognition of exceptional work throughout the competition. AudienceSCAN awarded the University of Oregon for its superior use of market research and St. John’s University was recognized for the Best Plans Book by Experian Marketing Services. Finally, Brandon Mai from the University of Oregon received the AAF District 7 Bolton-MacVicar Best Presenter Award.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The company began 57 years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a pizzeria.
What started out small has become the biggest pizza company in the world and today operates more than 15,600 restaurants in over 90 countries serving innovative pizzas, traditional favorites like the signature Pan Pizza, and much more. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 630,000 classrooms nationwide. For more information, visitwww.pizzahut.com. Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/pizzahut) and Instagram (www.instagram.com/pizzahut), and for the latest news on Pizza Hut, visit “Hut Life” at blog.pizzahut.com.
About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org.