The AAF Announces Multicultural Advertising & Media Award Honorees


WASHINGTON, D.C., Mar. 21, 2016—Companies and individuals who have created cutting edge content that offers a voice to multicultural communities and corporate initiatives that promote inclusion in the workplace will be recognized at the American Advertising Federation’s (AAF) 2016 Mosaic Awards.

Since its inception in 2001, the Mosaic Awards have been an extension of the AAF’s commitment to diversity and inclusion, promoting and honoring content that has paved new paths and broken through barriers to diversity in advertising and media. This year will mark the debut of the Mosaic Media Image Award category.

The Mosaic Media Image Awards will recognize individuals and companies that create and promote media content that presents a broad, realistic spectrum of multicultural life that extends beyond stereotypical portrayals. Creative Artists Agency (CAA) will serve as presenting sponsor for the category this year.

“The AAF shares CAA’s commitment to supporting content that is reflective of the world in which we live and ensuring more opportunities for diverse talent to tell their stories,” said the agency’s Head of Diversity, Ryan Tarpley. “We are proud to be a part of honoring those who are united in making our business more inclusive of multicultural and female voices.”

The AAF will honor the following campaigns, industry leaders and programs at the 2016 Mosaic Awards on June 5:
Mosaic Awards
Multicultural Advertising Campaign

Campaign: “Moving Money For Better, Internationally”
Agency: Gravity Media
Client: Western Union
Campaign: “La Chingona”
Agency: Richards/Lerma
Client: Pizza Patrón
Multicultural Traditional Media Usage
Campaign: “Seeing Stars”
Agency: Sanders\Wingo
Client: AT&T
Multicultural Digital Campaign
Campaign: “American Dream Sweepstakes”
Agency: The Quirk Creative
Client: Western Union
Multicultural Talent in Advertising
Campaign: “Rose From Concrete”
Agency: Wieden+Kennedy
Client: Powerade
Multicultural Students Program
Agency/Company: AAF Roanoke
Program: Adscape: Explore the Landscape of Advertising
Workforce Inclusion
Agency: BBDO New York
Program: The BBDO Creative Residency
Student Multicultural
Advertising Campaign

Campaign: “Hear the World From Your Spot”
Student: Kelsey Collie
School: Lindenwood University
Client: Spotify
Supplier Diversity
Agency: DDB Worldwide
Program: Diversity + Creativity Partners Program
Mosaic Media Image Awards
Game Changer Award
Title: “Pepsi + Empire”
Network: Fox
Brand: Pepsi
Agencies: OMD, The Content Collective, BBDO, Wasserman, The Barbarian Group, PMK*BNC
Long-Form Media Award
Title: “East of Main Street”
Media Type: Documentary
Network: HBO
Advocacy Media Award
Title: “Black Is Human–If I Grow Up”
Media Type: YouTube & Facebook Video
Agency: Burrell
Media Champion
Lucinda Martinez
Senior Vice President
Multicultural Marketing
Lifetime Achievement in Media
Carmen J. Smith
Executive Creative Development
& Inclusive Strategies
Walt Disney Imagineering

This year’s Mosaic Awards will take place at the Disneyland Hotel & Resort on June 5 in conjunction with the AAF’s National Conference, ADMERICA. Each year, top thought leaders in the advertising and media industry convene for this program to connect with their peers and demonstrate their company’s commitment to diversity and inclusion.

“Honoring those who are working to create both campaigns and a workforce that best reflects the myriad of cultures in our country is essential to one day making it the norm,” says Brandon Rochon, Managing Chief Creative Officer at Kastner & Partners and 2016 Mosaic Awards judge.

For nearly two decades, creating an inclusive industry has been a priority of the AAF. The Mosaic Awards are a part of the AAF’s Mosaic Center, a resource and advocate for the value of diversity and inclusion within the advertising industry. To help the advertising and media industry reflect the evolving cultural makeup of the United States, the AAF has committed a substantial portion of its resources to implementing a myriad of programs that promote and advance multiculturalism within the industry.

For more information on the Mosaic Awards, please visit the AAF’s website,, or contact Kai Jones Weidie at To learn more about ADMERICA, please visit

About the American Advertising Federation
The American Advertising Federation (AAF), established in 1905 and headquartered in Washington, DC, is the only organization that includes members across all disciplines and career levels in advertising representing all facets of the advertising industry, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit For the latest news and updates, connect with us on Facebook and follow us on Twitter.