• Director of Marketing and Communications – Pawmetto Lifeline

    The Director of Marketing and Communications is responsible for developing, implementing, and managing strategic marketing efforts for Pawmetto Lifeline and its programs, services, and events including:  Adoptions, Spay/Neuter Clinic, Mobile Vaccine Clinic, HEART program, Volunteer Programs and Education Programs.

    Primary Responsibilities:

    • Maintain and promote the brand, values and mission of Pawmetto Lifeline
    • Design and create ads and collateral material including: logos, billboards, website, graphics, signage, brochures, annual newsletter, annual calendar, flyers and direct mail pieces
    • Develop and implement social media strategies and supervise online presence for all programs
    • Develop direct mail and online marketing strategies for awareness and fundraising
    • Manage marketing budgets for organization, events and programs
    • Create and manage advertising for the organization including print, outdoor, radio, television and online
    • Develop relationships with local media outlets and submit press releases
    • Schedule interviews, articles and appearances for various events and programs and also serve as the representative for the organization
    • Launch and develop marketing strategies for new programs and services
    • Assist with planning and logistics of major events and development campaigns

    Qualifications:

    • 3-5 years of experience in marketing, communications, public relations or other relevant field
    • Bachelors degree in marketing, public relations, or related field preferred
    • Proficiency with Microsoft Office, Adobe Creative Suite (Photoshop, InDesign, and Illustrator), and web design
    • Experience overseeing the design and production of print materials and publications.
    • Management experience preferred
    • Self-motivated and driven to succeed
    • Strong ability to multi-task while paying attention to detail
    • Ability to work with different types of audiences
    • Ability to create videos for online content

      Please email your resume to echilders@pawmettolifeline.org

  • PR Specialist – Chernoff Newman

    Do you check your Twitter feed even before you get out of bed in the morning? Do you have pinned tabs in your web browser for dozens of blogs, newspapers and television stations? And do you have a passion for storytelling through these media and more? Then you might be a great fit for our public relations team.

    Our agency culture demands the following things:

    ·     Curiosity

    ·     Goal-oriented

    ·     Ability to communicate with team members effectively

    ·     Conscious of deadlines and budgets

    ·     Organized and self motivated

    ·     Willing to learn new things

    ·     Willingness to find a way to make things happen

    ·     Ability to live our brand standards of excellence

    If this describes you, here are the nuts-and-bolts of the Public Relations Specialist job:

    General Requirements/Client Relations

    ·     Develop and support communications plans including goals, objectives, strategies and tactics

    ·     Work as part of an account team to develop and execute integrated communications strategies, including public relations, grassroots issue campaigns, marketing, digital and social media initiatives

    ·     Develop meaningful relationships with clients and become recognized as main point of contact

    ·     Quickly demonstrate understanding of client’s industry including top influencers and competitors

    ·     Identify client’s short and long-term goals, translating strategic objectives into public relations tactics, marketing programs, and social media campaigns

    ·     Develop high quality written materials to support a range of public relations and public affairs needs

    Social Media / Media Relations

    ·     Serve as media point of contact and act as community manager for the client’s social media networks.

    ·     Cultivate and maintain strong relationships with media including traditional outlets and bloggers, to secure top placements for clients

    ·     Respond to media inquiries, develop media lists, pitch stories, identify editorial calendar opportunities, etc.

    ·     Plan and coordinate media events, managing vendors and overall logistics

    ·     Develop and ensure consistent messaging on all news media and social media campaigns

    ·     Share proactive, creative recommendations with account team and client including social media engagement strategies, pitch angles, content ideas, target partnerships and events

    ·     Plan and execute social media initiatives, driving strategic content and results reporting

    Team support

    ·     Manage team resources to meet client commitments

    ·     Meet multiple and concurrent deadlines, individually and for any team members

    ·     Manage budgets

    ·     Facilitate and participate in meetings with other agency teams (e.g., design, creative and digital teams) to brainstorm and determine strategic direction, messaging and tactics for client programs

    ·     Lead by example, and train and mentor junior staff

    Desired Skills and Experience

    ·     5-7 years experience in PR, ideally with agency/account management experience

    ·     Bachelors Degree in Public Relations, Journalism, Communications, or related field

    ·     Strong pitching skills and the ability to manage media outreach on local, regional, national levels. Knowledge of Carolinas media a plus.

    ·     Excellent writing and communication skills

    ·     Experience with managing/executing issue-oriented programs

    ·     Comprehensive understanding of social media platforms

    ·     Ability to effectively interact with team members

    ·     Self-motivated, strong organizational and time management skills

    ·     Proactive attitude about client service and agency business development

    ·     Willingness and ability to travel occasionally

    To apply, send us your resume with a cover letter. Chernoff Newman will assess qualified applicants based on experience, work samples, a personal interview and references.http://chernoffnewman.com/careers/pr-specialist/

  • Post a Job

    AAF of the Midlands is more than happy to post job opportunities specific to careers in marketing, advertising and public relations. This service is FREE to members of AAF of the Midlands. For non-members, there is a one-time fee of $25.00 to post the position on our web site.

    Please keep job descriptions as specific as possible and include contact name, phone number and e-mail address. If accepting resumes and applications via regular mail, please don’t forget to include your complete mailing address and zip code.

    Please email job postings and billing information if needed to our Communications Chair, Valene Kitick at valene@vkcreativedesign.com