June 21, 2017
The team’s integrated marketing campaign took 1st place, beating out over 160 teams from across the country.
NEW ORLEANS, LA, June 10, 2017—Charged with generating excitement and buzz in the frozen foods category while making the Tai Pei brand more relevant to younger millennial consumers, Johnson & Wales University’s insights and creativity pushed the team past seven competing groups to win the 2017 National Student Advertising Competition (NSAC). The competition, hosted by the American Advertising Federation (AAF), took place during its annual conference, ADMERICA, in New Orleans, LA.
“The students showed us new ways to think strategically about our brand. They also showed us new ways to communicate and reach our target consumer, of which they all are,” said Warren Martin, VP Brand Marketing, Ajinomoto Windsor Inc., Tai Pei’s parent company. “Most importantly, they showed us ways to build relationships with that consumer.”
This year, corporate sponsor Tai Pei challenged student teams to develop innovative advertising solutions to enable the brand to better connect with younger audiences across the United States and expand millennial consumer contact. After creating a written campaign proposal and 20-minute presentation, winning its district competition and advancing from semi-finals to the finals, Johnson & Wales University was selected as the national champion with their “A Better Way to Food” campaign.
Oklahoma State University and Florida State University were awarded second and third place, respectively. Other finalists included Grand Valley State University, South Dakota State University, the University of Central Oklahoma, the University of Kentucky and Webster University. Judges for the final competition included executives from Ajinomoto Windsor, Inc.
In addition to the national title, prizes were awarded by two of the NSAC’s research partners in recognition of exceptional work throughout the competition. SalesFuel awarded Grand Valley State University the Best Use of Marketing Research Award and the University of Kentucky was honored with the Best Plans Book Award by Simmons Research. In addition, Nathalie Nagamine from Florida State University received the AAF District 7’s Bolton-MacVicar Best Presenter Award.
About Ajinomoto Windsor, Inc.
Ajinomoto Windsor was proudly established in 2015 after Windsor Foods became a member of the Ajinomoto Co. The company markets high-quality specialty frozen foods for consumers, commercial restaurants, and foodservice operators from 10 plants in 8 States. From Asian to Mexican to Italian, Ajinomoto Windsor is the brand leader among the largest categories of ethnic frozen foods, and across every distribution channel including foodservice, grocery, warehouse club and custom manufacturing.
About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. Follow us on social media: Facebook, Twitter, Instagram and LinkedIn.