September Lunch & Learn: Deciphering the Culture Code

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September Lunch & Learn: Deciphering the Culture Code

September 21, 2017 @ 11:45 am - 1:00 pm


**Lunch & Learn Rescheduled for September 21st**

Unfortunately due to Hurricane Irma, our Florida-based speaker, George Zwierko, will be unable to make the trip to South Carolina at this time. As safety for our speakers and attendees is our first concern, the luncheon will be rescheduled for Thursday, September 21st.

All pre-purchase tickets will be honored for the rescheduled date. If you have previously RSVP’d and are no longer able to attend, please contact Danielle Salley at

Thank you for your understanding and we look forward to seeing you on the 21st.


Deciphering the Culture Code

Cultural Marketing is about pulling back the proverbial curtain to reveal the nuances that trigger the emotional connections consumers have with brands. Brands that often become woven into the cultural fabric of a community. Memories, personal experiences, and even traditions become closely associated with these brands to the point that the brand becomes an important part of the memory itself. The lines separating marketing and anthropology often blur, and language which once was paramount to any multi-cultural strategy, now hardly reflects what’s truly at the core of a community.

About George Zwierko – Owner/Creative Director

Before becoming a partner at Rumbo, George Zwierko was a founding partner and Vice President of Creative Services for the Dutcher Group in Tampa, Florida. George was responsible for the development of all creative strategies and materials created at the agency.

In July 2006, George started Grupo D, the Hispanic marketing division of the Dutcher Group. His Latin and European heritage provide him with cultural insight that has contributed to his success as a Creative Director and his strategic approach to multi-cultural advertising.

With nearly 20 years as a creative professional in general market and multi-cultural marketing, George has garnered multiple Regional and National ADDY awards in a variety of disciplines. He also received a W3 Award for online marketing, as well as several Telly Awards for National Broadcast commercials.

Mr. Zwierko attended Pratt Institute in New York and began his career working at several prominent Madison Avenue shops.

Currently, George is the Chairman of the Board for the Tampa Bay American Advertising Federation. Over the past five years, George has held many board positions with AAF Tampa Bay that include, Education Director, Treasurer, and President. During his year as President, AAF Tampa Bay was awarded District 4 Club of the Year.

Worried about parking?
Don’t be. Free event parking will be offered in the Cannon Garage on Taylor Street to those with a parking pass. If you RSVP by Thursday, SEPTEMBER 14th, a parking pass with be sent to the email used in your ticket registration form.


September 21, 2017
11:45 am - 1:00 pm
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The Venue on Main
1620 Main Street
Columbia, SC 29201 United States
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