February 10, 2018
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March Lunch & Learn: Innovation Strategy / Agency Reviews
March 14 @ 11:45 am - 1:00 pm
After conducting numerous agency reviews, Daryl Evans is ready to share MediaLink’s latest insights into current industry trends. From shifts in agency relationships to the increasing presence of management consulting firms as agencies, learn about the shifting landscape of the advertising field. He’ll discuss the return of truly full-service (creative and media bundling) agencies and fresh approaches to the organizational structure of combined agency teams.
Speaker: Daryl Evans from MediaLink
An award winning executive with a track record in strategic brand building, Daryl Evans has consistently driven market share, revenue, and commercial success in high growth environments and multi-billion dollar companies.
With a foundation in consumer products marketing, Daryl’s corporate (Cingular/AT&T), agency (McCann Erickson/Randstad), and advisory (MediaLink) experience spanning B2C/B2B marketing, branding, emerging technology, mobile experiences, advertising, media, digital content, major level multimillion dollar sponsorship and sports marketing has enabled him to lead teams that have produced dramatic results for companies and clients and won 7 Effies and 4 Cannes Lions in total.
A strategic thinker who anticipates, understands and embraces the changing market landscape, Daryl has been highly successful in driving innovation, leveraging emerging platforms/technologies, and getting new ideas to market.
In addition to his role at MediaLink, Daryl is on several industry and community Boards, and is an Advisory Board Member of Adtoniq, an ad tech company helping companies address the impact of ad blocking.
✔ Contributed to growth in 2 of the world’s Top Brands–Coca-Cola & AT&T–and ran a top 5 US advertising budget ($1B+)
✔ Drove creation of Cingular Wireless brand; successfully implemented brand transitions through 2 mergers
✔ Helped drive AT&T to be 1 of the 2 major wireless brands; early adopter of digital/social platforms into AT&T’s marketing mix
✔ Built McCann Erickson’s Southeast business into the top McCann agency in revenue and profit growth in North America 5 years running
RSVP by March 9 for a free parking pass!