January Lunch & Learn: Brad Dean

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January Lunch & Learn: Brad Dean

January 10 @ 11:45 am - 1:00 pm


About Brad Dean

Brad Dean
President and Chief Executive Officer
Myrtle Beach Area Chamber of Commerce

Brad Dean grew up in a small farming community in Illinois. He graduated from the University of Illinois with a degree in accounting and also holds a Master’s Degree from Moody Bible Institute.

After graduation from college, Dean worked as a financial analyst for General Electric, and in 1993, he joined the Rank corporation, which had just purchased the Hard Rock Cafe chain. In 1995 he was tapped to open and run the Myrtle Beach location, which became one of the most successful in company history.

After working with Hard Rock Cafe for three years, Dean joined the Myrtle Beach Area Chamber of Commerce as its chief financial officer.  In October 2003, Dean was named president and chief executive officer of the chamber.

Dean heads the area’s regional business alliance and primary destination marketing organization, with 2800 members representing more than 56,000 employees, a full-time staff of 38 and a budget of $40 million. The chamber, founded in 1938, serves the business community throughout the Grand Strand, from Little River to Pawleys Island.  The chamber is accredited as a five-star chamber of commerce by the U.S. Chamber of Commerce and fully accredited as a Destination Marketing Organization by DMAI.  In 2012 the chamber was named CVB of the Year by the Southeast Tourism Society. In 2014 the chamber was named a Small Business Ally by the Small Business Association and in 2015 named the Chamber of the Year by the Association of Chamber of Commerce Executives.

Dean serves in various leadership roles with a variety of organizations. He is President of the National I-73/74/75 Association. He is currently on the Board of Directors of the U.S. Travel Association and has previously served on numerous boards and councils, including DMAI, American Red Cross, United Way of Horry County, Careteam, Junior Achievement, Donate Life of South Carolina and Coastal Carolina University. Dean currently holds two federal appointments on the National Advisory Committee on Travel & Tourism Infrastructure and the U.S. Travel & Tourism Advisory Board.

Dean lives in Murrells Inlet, SC with his wife Myriam and children Bryan and Gina. He attends Surfside United Methodist Church.


January 10
11:45 am - 1:00 pm


AAF of the Midlands


The Venue on Main
1620 Main Street
Columbia, SC 29201 United States
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