March 5, 2018
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SOLD OUT: April Lunch & Learn: A Return on Ideas
April 18 @ 11:45 am - 1:00 pm
UPDATE: This event is sold out.
Do creative ideas really work better? This question has been a constant debate between “creative” and “results” marketers for decades. Thanks to recent studies in neuroscience, we now have an answer. And it isn’t based on slanted case studies or one-sided examples. It’s solid proof that explains why creative ideas are not risky or fluffy.
Join us on April 18 for AAF of the Midlands’s Lunch & Learn featuring speaker Adam Morgan, author of “A Return on Ideas” and Senior Creative Director at Adobe.
More About Adam Morgan’s Career History
For the past 22 years, I have worked in the advertising / marketing industry. For those not in this fast-paced industry, that’s like 50 dog years. I’ve had the opportunity to work for many national brands—earning valuable experience on marketing problems. I’ve been the big idea guy for countless award-winning creative campaigns, but I’ve also worked as a strategic mind on many annual marketing plans and branding efforts. I’ve worked with just about every digital and traditional media imaginable, and a few times have helped create new channels. I’m a great pitch man and have a solid background in marketing strategy and digital trends. I’ve led big teams while still working on the little things that count for individuals.
I was named the “Advertising Professional of the Year” for Utah in 2014, by the American Advertising Federation. I was also awarded as one of the top “40 under 40” up-and-coming professionals in Utah, by Utah Business Magazine—a great honor to be named among progressive business leaders. I’ve also been on the AAF board of directors for the past decade.
And for a few years now, I’ve been working at the perfect company for me — Adobe. In the industry, it’s known as the ultimate company for creativity, and as a force for digital marketing. So like me, it’s a perfect balance of creativity and science. At Adobe, I’m a senior creative director and I manage a team that handles all the writing for our enterprise business, including the Adobe Marketing Cloud, Adobe Document Cloud, and Adobe Creative Cloud for enterprise. This spans everything from thought leadership articles to lead generation and Adobe.com. It’s a great company and I’m proud to work there. If you want to know more details about my work history in advertising and marketing, feel free to check out my LinkedIn profile in the footer below.