March 21, 2017
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April 19 Luncheon – Demming Bass With Constant Contact
April 19, 2017 @ 11:45 am - 1:00 pm$25
Please join us Wednesday, April 19 at Stone River for our next AAF luncheon, with guest speaker Demming Bass. Demming Bass is Constant Contact’s Regional Development Director for the Southeastern United States, where he directs the marketing and strategic business development initiatives in six states between Constant Contact and the small and medium-sized business community through innovative partnerships with chambers, associations, nonprofits, universities, faith-based communities, small business development centers, and more. He and his team of local experts have educated more than 21,000 small business owners and nonprofits with one mission: Help them become better marketers and grow their business.
Demming is also a nationally recognized leader in the fields of marketing, public relations and leadership development, and an award-winning former chamber executive with nearly 20 years of leadership experience in four of the nation’s top chambers of commerce and economic development organizations in the Research Triangle of North Carolina and in Metro Atlanta, Georgia.
Demming’s presentation will focus on email marketing benchmarks. Email continues to deliver strong return on investment (ROI) and value for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance. This presentation will cover the current state of email, its performance metrics and trends serving to make email more relevant to customers.