January 7, 2019
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AAF January Lunch & Learn: Ryan Heafy & Chloe Rodgers
January 15 @ 11:45 am - 1:00 pm
6AM City (locally COLAtoday) will discuss how the company started to fill a void in the local content market and became a natural fit for advertisers. They will highlight trends in digital and local advertising and the evolution of media companies to meet the needs of advertisers, including a focus on content, data and flexible price points. 6AM will also share about some of their growth plans and how they intend to scale and position themselves to support regional and national advertising opportunities.
About the Speakers
Mr. Heafy, a mechanical engineer by degree, began his career at Sikorsky Aircraft, where he managed the development of the supply chain for the Black Hawk helicopter transmission. In 2012, he relocated to Greenville, SC to help run ADEX Machining Technologies. Mr. Heafy exited the company after successfully positioning ADEX for private equity acquisition in 2015. Mr. Heafy spent a short time in the non-profit sector as the founding Executive Director of iMAGINE Upstate, an educational program and downtown festival designed to inspire students about workforce opportunities through STEAM education. He has also spent some time dabbling in various tech startups. Mr. Heafy is always looking to bridge the gap between organizations, generations, and communities; to bring together individuals that can get things done. Mr. Heafy is currently the Director of Operations of 6AM City, and is responsible for product development, new market deployment, and managing the sustainable growth of the Company. Current markets include GVLtoday, COLAtoday, CHStoday, AVLtoday, LALtoday and NOOGAtoday.
Chloe Rodgers is a communications creative, alumni of the University of South Carolina Journalism School, and a proud Soda Citizen of 10 years. Formerly the Engagement Editor of COLAtoday since its inception in early 2017, Chloe is now the Partner Content Manager of 6AM City; directing partner content strategy, maintaining partner relationships and strategizing with 6AM’s network of editorial teams for seamless integration of partner content into the free, daily email products across six cities in the Southeast.
Chloe is passionate about community; serving as the Communications Chair on the board of local talent retention nonprofit Columbia Opportunity Resource (COR). She is a graduate of the Leadership Columbia Class of 2016 and has been involved in several local nonprofits and community organizations during her time in Columbia. In her spare time, Chloe manages her upcycled clothing small business, Yes No Coco, and enjoys traveling, reading and experiencing all things arts + culture.
Worried about parking?
Don’t be. Free event parking will be offered on Blanding Street in front of United Way of the Midlands.