Congratulations to the 2020 American Advertising Awards Winners!

AAF of the Midlands hosted its annual American Advertising Awards gala on Saturday, February 22 at the 1208 Washington in Columbia, SC. More than 75 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the advertising industry’s largest and most representative competition. The awards embody the true spirit of creative excellence by recognizing advertising in all forms and media from entrants of all levels around the country. As a chapter of the national organization, the AAF of the Midlands American Advertising Award winners will move on to compete at the district level and then in the national competition.

Advertising professionals and students from across the Midlands submitted more than 250 entries into the local competition. AAF of the Midlands recognized winners in a variety of categories and honored overall winners for print, interactive and broadcast media.

Best of Show Winners

Entries that receive the Best of Show recognition in their respective categories are considered by the judges to be the highest quality entries of the show.

  • Professional Best in Interactive Consumer Website: Cyberwoven for Chasing the Moon
  • Professional Best in Print Book Design: Sorinex Exercise Equipment for Sorinex: The Story of Us
  • Professional Best in Broadcast Corporate Social Responsibility Campaign: South Carolina Education Lottery for Past Due Campaign
  • Professional Best in Show Corporate Social Responsibility Campaign: South Carolina Education Lottery for Past Due Campaign
  • Professional Best in Local Television Local Self Promotion: WLTX for Be the Changemaker
  • Student Best of Show Cinematography: University of South Carolina for Charleston Tea Plantation

Special Judges Award

An entry that one or more judges believed worthy of additional merit and recognition.

  • Professional Special Judges Awards Pro Bono Non-Broadcast Audio/Visual: Riggs Partners for Camp Cole Fundraising Video
  • Professional Special Judges Awards Ambient Media: Chernoff Newman for Just Plain Killers Ambient
  • Professional Special Judges Awards Out-of-Home Campaign: Adams Outdoor Advertising for Coastal Carolina Fair
  • Student Special Judges Awards Special Events Material: University of South Carolina for May: Mental Health Awareness Month

MOSAIC Award

An entry from any category that best exemplifies a spirit of diversity and inclusion.

  • MOSAIC Award Brochure: Riggs Partners for Choose Well Marketing Brochure

People’s Choice Award Winner

  • People’s Choice Cinematography: dustoftheground for I Am South Carolina

 

The complete list of Gold and Silver ADDY winners is below.

Professional Entries – Sales & Marketing

Magazine Design

GOLD ADDY Award: Richland Library for ACCESS Magazine, Issue 003

Book Design

GOLD ADDY Award: Sorinex Exercise Equipment for Sorinex: The Story of Us

Packaging Campaign

SILVER ADDY Award: Chernoff Newman for Edisto Honey

Card, Invitation, Announcement

SILVER ADDY Award: Softdocs for Softdocs Christmas Card

Direct Mail

SILVER ADDY Award: Experience Columbia SC for Southern New Year’s Dinner Mailer

Brochure

SILVER ADDY Award: Riggs Partners for Choose Well Marketing Brochure

Apparel

SILVER ADDY Award: University of South Carolina for Pastides Socks – Give 4 Garnet event

Editorial Spread or Feature

SILVER ADDY Award: Experience Columbia SC for Local Product Flatlay

Professional Entries – Print Advertising

Magazine Advertising

SILVER ADDY Award: Riggs Partners for Bequia Threadworks Print

Professional Entries – Out of Home & Ambient Media

Ambient Media

GOLD ADDY Award: Sorinex Exercise Equipment for SummerStrong12

Out of Home Campaign

GOLD ADDY Award: Adams Outdoor Advertising for Ford vs Chevy

Ambient Media, Outdoor Board

SILVER ADDY Award: Adams Outdoor Advertising for Stingrays Hockey Star Wars Night

Ambient Media, Poster Campaign

SILVER ADDY Award: Flock and Rally for SC State Fair Posters

Out-of-Home Mass Transit/Airline

SILVER ADDY Award: Riggs Partners for A Day Late

Ambient Media Installations

SILVER ADDY Award: Chernoff Newman for Re-enrollment Campaign

Out-of-Home Campaign

SILVER ADDY Award: Adams Outdoor Advertising for Coastal Carolina Fair

SILVER ADDY Award: Chernoff Newman for Stop Underage Drinking

Ambient Media

SILVER ADDY Award: Chernoff Newman for Just Plain Killers Ambient

Out of Home, Super-sized, Extension/Dimensional, Digital or Animated

SILVER ADDY Award: Adams Outdoor Advertising for SEWE Gallery Light

Professional Entries – Online & Interactive

Consumer Website

GOLD ADDY Award: Cyberwoven for Chasing the Moon

SILVER ADDY Award: Devote for Oyster City Brewing Co Website

Professional Entries – Film, Video & Sound

Internet Commercial

GOLD ADDY Award: dustoftheground for Hammond Experience

Regional/National Television Campaign

GOLD ADDY Award: Riggs Partners for The Bank Behind Your Business

GOLD ADDY Award: South Carolina Education Lottery for Exciting Enough TV Campaign

GOLD ADDY Award: South Carolina Education Lottery for Porches of Time TV

SILVER ADDY Award: South Carolina Education Lottery for Meet Mitch TV

Branded Content and Entertainment Campaign

SILVER ADDY Award: University of South Carolina for Gary L Watson Comic Book Collection

Internet Commercial Campaign

SILVER ADDY Award: dustoftheground for Gamecock Legend Connor Shaw

Local Television Self Promotion

SILVER ADDY Award: WLTX for Be the Changemaker

Internet Commercial Campaign

SILVER ADDY Award: Experience Columbia SC for Convention Center Video Campaign

Integrated Brand Identity Campaign

SILVER ADDY Award: Chernoff Newman for No Excuse SC

Professional Entries – Cross Platform

Consumer Campaign-Local

SILVER ADDY Award: Flock and Rally for SC State Fair Consumer Campaign

Integrated Regional/National Consumer Campaign

SILVER ADDY Award – Chernoff Newman for 2019 Economic Impact Campaign

Cinematography

GOLD ADDY Award: dustoftheground for Hammond Experience

Professional Entries – Elements of Advertising

Animation, Special Effects or Motion Graphics

GOLD ADDY Award: Able VFX for Porches of Time

Art Direction Campaign

GOLD ADDY Award: Devote for Alys Beach Art Direction

Animation, Special Effects or Motion Graphics

GOLD ADDY Award to Able VFX for Camp Cole

GOLD ADDY Award: South Carolina Education Lottery for Meet Mitch TV

Cinematography

GOLD ADDY Award: dustoftheground for I Am South Carolina

Logo Design

SILVER ADDY Award: Riggs Partners for Bequia Threadworks Identity

SILVER ADDY Award: Devote for The Citizen – Alys Beach

Pro Bono Non-Broadcast Audio/Visual

GOLD ADDY Award: Riggs Partners for Camp Cole

Professional Entries – Public Service

Corporate Social Responsibility Campaign

GOLD ADDY Award: South Carolina Education Lottery for Past Due Campaign

Pro Bono Out of Home Campaign

SILVER ADDY Award: Riggs Partners for Children’s Theater Season Posters

Pro Bono Print Campaign

SILVER ADDY Award: Richland Library for The Summer Learning Challenge

Corporate Social Responsibility Brand Elements

SILVER ADDY Award: Cyberwoven for South Arts Brand

Corporate Social Responsibility Online/Interactive

SILVER ADDY Award: Cyberwoven for Columbia City of Women

Student Entries – Sales & Marketing

Special Event Materials

GOLD ADDY Award: University of South Carolina for Awareness Month

Cover/Editorial Spread or Feature – Series

GOLD ADDY Award: University of South Carolina, Office of Student Media for Garnet & Black 2019 Covers

Stationary Package

SILVER ADDY Award: University of South Carolina for Charleston Tea Stationery Set

Student Entries – Out of Home & Ambient Media

Out-of-Home Poster

SILVER ADDY Award: University of South Carolina for Pedal Parlor Poster

SILVER ADDY Award: University of South Carolina for Slightly Stoopid Gig Poster

Social Media Single Execution

SILVER ADDY Award: University of South Carolina for Know When to Write a Thank-You Note

Student Entries – Online & Interactive

Garnet Media Advertising Guide

SILVER ADDY Award: University of South Carolina, Office of Student Media for Garnet Media Advertising Guide

Television Advertising

SILVER ADDY Award: University of South Carolina for One Roll at a Time

Student Entries – Film, Video & Sound

Integrated Brand Identity Campaign

GOLD ADDY Award: University of South Carolina for Pancho Santa Fe

Student Entries – Cross Platform

Integrated Brand Identity Campaign

GOLD ADDY Award” University of South Carolina for Pedal Parlor Rebrand

SILVER ADDY Award: University of South Carolina for Sustainable Carolina

Cinematography

GOLD ADDY Award: University of South Carolina for Charleston Tea Plantation

Student Entries – Elements of Advertising

Cinematography

SILVER ADDY Award: University of South Carolina for Soda City Barbers

SILVER ADDY Award: University of South Carolina for The Big Mo

Animation or Special Effects

SILVER ADDY Award: University of South Carolina for Know When to Write a Thank-You Note

SILVER ADDY Award: University of South Carolina for How To Design a Nightime Garden

Digital Creative Technology

SILVER ADDY Award: University of South Carolina for Atomic Coffee

 

 

To see the work and see full credits, download a copy of our Winners Book.