aaawards-featured-image-1000x340

PROFESSIONAL WINNERS


SALES KIT OR PRODUCT INFORMATION SHEETS

Stephanie Owens - 01B-130157-03-MDL-1

Sales Kit or Product Information Sheets
Gamecock Sports Marketing for Gamecock IMG Sports Network
Silver ADDY Award
Chernoff Newman
Credits:
Chernoff Newman, Agency
Service Printing, Printer

 


ANNUAL REPORT

Stephanie Owens - 05-129546-03-MDL-1-page-001

Annual Report
2014 Annual Report for Palmetto GBA
Silver ADDY Award
Riggs Partners
Credits:
Michael Powelson, Creative Director
Ryon Edwards, Design Director
Alexandra Frazier, Copywriter
Joy Skinner, Copywriter
Ryon Edwards, Designer
Kevin Smith, Brand Manager
George Fulton, Photographer
Professional Printers, Printer


NEWSLETTER CAMPAIGN

Stephanie Owens - 06B-132411-03-MDL-1

Newsletter Campaign
USC Times
Silver ADDY Award
University of South Carolina Creative Services
Credits:
University of South Carolina, Office of Communications and Public Affairs

 


COVER

Stephanie Owens - 08A-132151-03-MDL-1

Cover
Breakthrough Fall 2015
Silver ADDY Award
University of South Carolina
Credits:
University of South Carolina, Office of Communications and Public Affairs
Maria Fabrizio, Illustrator
University of South Carolina, Office of Research

 


CARD, INVITATION, ANNOUNCEMENT – SINGLE UNIT

Stephanie Owens - 09A-130653-03-MDL-1

Card, Invitation, Announcement – Single Unit
Carolina’s Promise Campaign Finale Invitation
Silver ADDY Award
University of South Carolina Creative Services
Advertiser: University of South Carolina Office of Development
Credits:
University of South Carolina, Office of Communications and Public Affairs
ByFarr, Printing

 


APPAREL

Stephanie Owens - SCANA pumped up heart

Apparel
Pumped Up — Heart Walk 2015
Gold ADDY Award
SCANA Corporation for SCE&G
Credits:
SCANA Corporate Design, Creative Direction


BRAND ELEMENTS

Stephanie Owens - 14-135074-03-MDL-1

Brand Elements
Mad Monkey Business Card
Silver ADDY Award
Mad Monkey
Credits:
Eric Parton, Designer
Tim Gardner, Founding Partner and Creative Director
Lorie Gardner, Founding Partner and CEO


OUT-OF-HOME & AMBIENT MEDIA

Stephanie Owens - 24B-135167-03-MDL-1

Guerrilla Marketing Campaign
South Carolina State Fair Press Drop 2015
Gold ADDY Award
queue
Advertiser: South Carolina State Fair
Credits:
queue, Creative Team


POSTER CAMPAIGN

Stephanie Owens - 27B-133756-03-MDL-1-page-004 Stephanie Owens - 27B-133756-03-MDL-1-page-001 Stephanie Owens - 27B-133756-03-MDL-1-page-002 Stephanie Owens - 27B-133756-03-MDL-1-page-003

Poster-Campaign
South Carolina State Fair Poster Series
Gold ADDY Award
queue for the South Carolina State Fair
Credits:
Shay Foley, Senior Art Director
Russell Rivers, Associate Creative Director
George Fulton, Photographer

 

 


OUT-OF-HOME CAMPAIGN

Stephanie Owens - 31-129579-03-MDL-1-page-001 Stephanie Owens - 31-129579-03-MDL-2-page-001 Stephanie Owens - 31-129579-03-MDL-4-page-001 Stephanie Owens - 31-129579-03-MDL-3-page-001

Out-Of-Home Campaign
Donation Outdoor Campaign
Gold (Best of Print) ADDY Award
Riggs Partners for Goodwill Industries of Upstate/Midlands South Carolina
Credits:
Michael Powelson, Creative Director
Michael Powelson, Copywriter
Ryon Edwards, Designer
Kevin Archie, Illustrator
Marcus Williamson, Illustrator
Cathy Monetti, Brand Manager
Katy Miller, Account Manager

Stephanie Owens - Spine ball Stephanie Owens - Spine board 1

Out-Of-Home Campaign
Palmetto Health Spine Center
Gold ADDY Award
Palmetto Health for Palmetto Health Spine Center
Credits:
Tim Floyd, Creative Director/Copywriter/Van Rental Specialist
Umair Khan, Illustrator/Van Crusher
George Fulton, Photographer
Scottie Dye and Todd Miller, Copywriters


ONLINE & INTERACTIVE

Stephanie Owens - 37A -123082-03-MDL-1

Consumer
Children’s Museum of Denver Website (User Experience)
Silver ADDY Award
truematter for Children’s Museum of Denver
Credits:
truematter, User Experience Team

Stephanie Owens - 37A -130200-03-MDL-1

Consumer
Certified SC Grown
Award: Silver ADDY Award
Entrant: Chernoff Newman for the SC Department of Agriculture
Credits:
Chernoff Newman, agency

Stephanie Owens - 37B-121510-03-MDL-1

B-to-B
McWaters Website
Gold ADDY Award
Entrant: Cyberwoven for McWaters
Credits:
Lauren Elliot, Account Director
Micah Thomason, Creative Director
Ben Kiehl, Interactive Designer
James Bozard, Front End Developer
Hilary Schoenecker, Web Application Developer

Stephanie Owens - 37C-134020-03-MDL-1

Microsites
Revo Spinning Reel Website
Gold (Best of Interactive, Special Judges Award for Interactive Content) ADDY Award
Entrant: Cyberwoven for Abu Garcia
Credits:
Dan Hoover, Account Director
Jessica Lane, Account Coordinator
Micah Thomason, Creative Director
Jayson Bocook, Interactive Designer
Alex Baez, Front End Developer
Drew King, Senior Web Application Developer

Stephanie Owens - 37C-128221-03-MDL-1

Microsites
Newstalgia
Silver ADDY Award
Chernoff Newman for MyCarolina Alumni Association
Credits:
Chernoff Newman, agency

Stephanie Owens - 37C-133793-03-MDL-1

Microsites
SC.edu: Oh! The People. Places and Things, interactive homepage
Silver ADDY Award
University of South Carolina
Credits:
University of South Carolina, Office of Communications and Public Affairs

 

Stephanie Owens - Screen Shot 2016-02-10 at 2.50.52 PM

Advertising Industry Self-Promotion Online/Interactive
gomadmonkey.com
Gold ADDY Award
Mad Monkey
Credits:
Tom Lacas, Partner, Mad Monkey Web Supply Co.
Levi Gable, Programmer
Eric Parton, Designer

 

Stephanie Owens - 39A-130321-03-MDL-1

Mobile App
Fresh on the Menu App
Gold ADDY Award
Entrant: Chernoff Newman for the South Carolina Department of Agriculture
Credits:
Chernoff Newman, agency

Multiple Platforms
SC State Fair Social Media Campaign 2015
Gold ADDY Award
South Carolina State Fair
Credits:
Stephanie Owens, Director of Marketing & Communications

 


FILM, VIDEO, & SOUND

 

Single Spot :60 seconds or more
“Stephanie” TV
Silver ADDY Award
Riggs Partners for Beaufort Memorial Hospital
Credits:
Michael Powelson, Creative Director
Julie Turner, Copywriter
Teresa Coles, Brand Manager
Courtney Melendez, Account Manager
GreyHawk Films, Production

Television-Local Campaign
Beaufort Memorial TV Campaign
Gold ADDY Award
Riggs Partners for Beaufort Memorial Hospital
Credits:
Michael Powelson, Creative Director
Julie Turner, Copywriter
Teresa Coles, Brand Manager
Courtney Melendez, Account Manager
GreyHawk Films, Production

Television-Local Campaign
Drain Pro – The Only Way to Go!
Silver ADDY Award & People’s Choice Award Winner
Entrant: George Fulton Productions for Drain Pro
Credits:
George Fulton, Creative Director/Copywriter
George Fulton, Director
William Huang, Videography
Heather Fowler, Production Coordinator

 

Single Spot – Up to 2:00
SCEL Beneficiary “Geology”
Gold ADDY Award
Mad Monkey for the SC Education Lottery
Credits:
Lorie Gardner, Executive Producer
Paula Harper Bethea, Executive Director, South Carolina Education Lottery
Jay Johnson, Marketing Director, South Carolina Education Lottery
Jeff Rogers, Producer
Able VFX, Animation and VFX
Steve Daniels, Editor
Tim Gardner, Director

Single Spot – Up to 2:00
SCEL Scholarship Beneficiary “Grandma”
Gold ADDY Award
Mad Monkey for the SC Education Lottery
Credits:
Lorie Gardner, Executive Producer
Paula Harper Bethea, Executive Director, South Carolina Education Lottery
Jay Johnson, Marketing Director, South Carolina Education Lottery
Jeff Rogers, Producer
Able VFX, Animation and VFX
Steve Daniels, Editor
Tim Gardner, Director

Single Spot – Up to 2:00
SCEL Scholarship Beneficiary “Career”
Gold ADDY Award
Mad Monkey for the South Carolina Education Lottery
Credits:
Lorie Gardner, Executive Producer
Paula Harper Bethea, Executive Director, South Carolina Education Lottery
Jay Johnson, Marketing Director, South Carolina Education Lottery
Jeff Rogers, Producer
Able VFX, Animation and VFX
Steve Daniels, Editor
Tim Gardner, Director

Television-National Campaign
SCEL Scholarship Beneficiary Campaign
Gold, Best of Show (Best of Broadcast, People’s Choice Nominee) ADDY Award
Mad Monkey for South Carolina Education Lottery
Credits:
Lorie Gardner, Executive Producer
Paula Harper Bethea, Executive Director, South Carolina Education Lottery
Jay Johnson, Marketing Director, South Carolina Education Lottery
Jeff Rogers, Producer
Able VFX, Animation and VFX
Steve Daniels, Editor
Tim Gardner, Director

Television Self-Promotion-Local Campaign
SC Strong
Silver ADDY Award
WACH FOX 57
Credits:
Andre Bellamy, Promotions
WACH FOX NEWS, News Team

 

Single entry :60 seconds or less
Center Mass Bell
Silver ADDY Award
Chernoff Newman for Sorinex
Credits:
Chernoff Newman, agency
Kickstand Studio, VIdeography

Single entry – more than :60 seconds
Equipment Demo
Gold ADDY Award
Chernoff Newman for Sorinex
Credits:
Chernoff Newman, agency
Kickstand Studio, production

Single entry – more than :60 seconds
University of South Carolina 2015 PSA
Silver ADDY Award
Dust of the Ground for the University of South Carolina
Credits:
Dust of the Ground, Production

 

Audio/Visual Sales Presentation
Summer Strong 8
Silver ADDY Award
Chernoff Newman for Sorinex
Credits:
Chernoff Newman, agency
Limerick Studios, production

 


PUBLIC SERVICE BROADCAST

Public Service Television
ABC Quality Care “Baby Talk”
Silver ADDY Award
Mad Monkey and Riggs Partners for ABC Quality Care/ Department of Social Services
Credits:
Lorie Gardner, Executive Producer, Mad Monkey
Michael Powelson, Creative Director, Riggs Partners
Michael Powelson, Copywriter, Riggs Partners
Alexandra Frazier, Copywriter, Riggs Partners
Teresa Coles, Brand Manager, Riggs Partners
Steve Daniels, Editor, Mad Monkey
Able VFX, Animation and VFX
Jeff Rogers, Producer, Mad Monkey

Public Service Non-Broadcast Audio/Visual
CreateAthon 24-Hour Video Project “On the Shoulders of Angels”
Silver ADDY Award
Mad Monkey for Halter Therapeutic Horseback Riding Program
Credits:
Tim Gardner, Steve Daniels and Jeff Rogers, Three Dudes with a DSLR, an Avid, and A Pot of Coffee
Courtney Melendez, Account Manager, Riggs Partners
Kevin Smith, Strategist, Riggs Partners
Mike Hollifield, Executive Director, Halter Therapeutic Horseback Riding Program


CROSS PLATEFORM

Screen Shot 2016-02-10 at 3.10.13 PM Screen Shot 2016-02-10 at 3.10.27 PM Screen Shot 2016-02-10 at 3.11.00 PM Screen Shot 2016-02-10 at 3.17.52 PM Screen Shot 2016-02-10 at 3.18.12 PM Screen Shot 2016-02-10 at 3.19.31 PM Screen Shot 2016-02-10 at 3.19.41 PM

Consumer Campaign-Local
South Carolina State Fair 2015 Marketing Campaign
Silver ADDY Award
queue for the South Carolina State Fair
Credits:
Shay Foley, Senior Art Director
Russell Rivers, Associate Creative Director
George Fulton, Photographer
Bob Farnsworth, Composer

Stephanie Owens - 70D-130439-03-MDL-8 (1) Stephanie Owens - 70D-130439-03-MDL-6 (1) Stephanie Owens - 70D-130439-03-MDL-4 (1) Stephanie Owens - 70D-130439-03-MDL-5 (1) Stephanie Owens - 70D-130439-03-MDL-1 (1) Stephanie Owens - 70D-130439-03-MDL-9 (1) Stephanie Owens - 70D-130439-03-MDL-7 (1)

Consumer Campaign-National
Palmetto Series
Silver ADDY Award
Chernoff Newman for IMG Sports
Credits:
Chernoff Newman, agency
Zero Gravity, production
Velvetex, printing
Concentrix Music and Sound, radio production


INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Stephanie Owens - 74B-134039-03-MDL-1-page-005 Stephanie Owens - 74B-134039-03-MDL-1-page-004 Stephanie Owens - 74B-134039-03-MDL-1-page-003 Stephanie Owens - 74B-134039-03-MDL-1-page-002 Stephanie Owens - 74B-134039-03-MDL-1-page-001

Integrated Media Public Service Campaign
Stop Sexual Assault Campaign
Silver ADDY Award
University of South Carolina
Credits:
University of South Carolina, Office of Communications and Public Affairs
University of South Carolina, Division of Student Affairs and Academic Support
Maria Fabrizo, Designer and Illustrator

 


AD CLUB OR MARKETING CLUB

Stephanie Owens - 75-135049-03-MDL-2-page-001

Ad Club or Marketing Club
Wizard of Adz – AAF of the Midlands’ 2015 American Advertising Awards
Silver ADDY Award
AAF of the Midlands
Credits:
Lenza Jolley Hoose, American Advertising Awards Co-Chair
Stephanie Owens, American Advertising Awards Co-Chair
George Fulton, Photography
Russell Rivers, Art Director
Amber New, Art Director
Carl Henderson, Web Development

 

 


ELEMENTS OF ADVERTISING

Stephanie Owens - 78-131552-03-MDL-1-page-001

Logo Design
Charleston International Airport
Silver ADDY Award
Chernoff Newman for the Charleston County Aviation Authority
Credits:
Chernoff Newman, agency

Stephanie Owens - 79A-133808-03-MDL-1-page-001

Illustration – Single
Banana Stout Illustration
Gold ADDY Award
Alan Pearsall Art & Design for Thomas Creek Brewery
Credits:
Alan Pearsall, Alan Pearsall Art & Design, Owner/Principal Artist and Designer

Music Only
“So This Is What We Call Life”: Original Music for SCEL Beneficiary Campaign
Gold ADDY Award
Mad Monkey for the South Carolina Education Lottery
Credits:
Alex Collier, Composer


STUDENT WINNERS

PUBLICATION DESIGN, SERIES

Stephanie Owens - Screen Shot 2016-03-01 at 1.21.54 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.21.44 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.21.29 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.20.26 PM copy

Series
Food Fight
Gold ADDY Award
Garnet and Black Magazine
University of South Carolina
Credits:
Ashley Crompton, Art Director
Angelina LeGare, Creative Director
Kamila Melko, Photographer
Ida Garland, Photographer


MAGAZINE ADVERTISING, CAMPAIGN

Stephanie Owens - Screen Shot 2016-03-01 at 1.25.58 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.25.35 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.25.22 PM copy

Campaign
Lowes campaign
Gold ADDY Award
Benjamin Hreha
South University Columbia
Credits:
Benjamin Hreha, Art direction & design

Stephanie Owens - Screen Shot 2016-03-01 at 1.30.13 PM copy 2 Stephanie Owens - Screen Shot 2016-03-01 at 1.29.26 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.29.10 PM copy

Campaign
Ovarian Cancer PSA
Silver ADDY Award
Tynetta Cohen
South University Columbia
Credits:
Tynetta Cohen, Art direction & design


OUT-OF-HOME POSTER, CAMPAIGN

Stephanie Owens - Screen Shot 2016-03-01 at 1.33.10 PM copy Stephanie Owens - Screen Shot 2016-03-01 at 1.32.51 PM copy

Campaign
Scenes of USC, Poster Campaign
Award: Silver ADDY Award
Brandon Brazell
University of South Carolina
Credits:
Brandon Brazell, Graphic Designer, Illustrator


ELEMENTS OF ADVERTISING

Stephanie Owens - Screen Shot 2016-03-01 at 1.37.00 PM copy

Logo Design
Blackbird Caye identity
Silver ADDY Award
Tynetta Cohen
South University Columbia
Credits:
Tynetta Cohen, Art direction & design

Stephanie Owens - Screen Shot 2016-03-01 at 1.38.08 PM copy

Art Direction
Photo illustration
Gold, Best of Show ADDY Award
Tynetta Cohen
South University Columbia
Credits:
Tynetta Cohen, Art direction & design

Cinematography
South Carolina State Fair – Sights & Sounds
Silver ADDY Award
SGTV
University of South Carolina
Credits:
Samuel Gossett, Videographer, Editor
David Feeley, Videographer, Producer
Major Lazer, Song
Kyle Hayden, Producer