The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
How to Enter
Entries must be submitted online using our American Advertising Awards software. Once entries are submitted, you will need to take physically entries, entry forms, signed manifest, and payment or proof of payment to one of two Take-In Days.
January 3, 1:00 – 7:00 PM
January 4, 9:00 AM – Noon
1411 Gervais Street, Columbia, SC
Rules & Categories
National has made some big changes to the American Advertising Awards categories. All work will be entered in seven new and revised categories. These new categories reflect the way today’s entrants develop their work and will give them more ways to enter.
Please download the Rules & Categories below for full details.
Is your media group producing great creative for local advertisers who can’t afford a big budget agency? Get the recognition your team deserves by entering your work in the Local Media-Produced categories. If your work earns a Gold ADDY, it will be combined into the appropriate category when forwarded to the District judging.
- Local Media-Produced TV Spot/Campaign
- Local Media-Produced Print Ad/Campaign
- Local Media-Produced Outdoor/Single/Campaign
- Local Media-Produced Online Ad/Campaign
- Local Media-Produced Radio
- Internal Audiences
Local Entry Fees
- Professional Single Entry: $65 (Member) / $105 (Non-Member)
- Professional Campaign Entry: $85 (Member) / $145 (Non-Member)
- Student Single Entry: $30
- Student Campaign Entry: $35
Only work that has won a Gold ADDY® or a Silver ADDY® in a local competition will be eligible for entry into the District competition.
If your entry won a Gold ADDY at the local competition, it will be automatically forwarded to the district competition with fees paid by the AAF of the Midlands. If your entry was awarded a Silver ADDY at the local level, you have won the right to compete at the next level of competition and may choose to pay the applicable entry fee in order to be forwarded.
Professional Single Entry: $85
Professional Campaign Entry: $95
Student Single or Campaign Entry: $25
Please fill out the following form to request to have your silver entries forwarded to the next round of the competition! NOTE: Gold winners do NOT need to fill out this form as your entries are automatically forwarded.
Congratulations on winning an ADDY® at the American Advertising Awards! We hope you enjoy your trophy. In fact, we were wondering if you think any other members of your team would enjoy one, too?? That’s what we thought >wink<. If you’d like to order duplicate awards to share with your team members, clients, or heck – your grandparents! – you can order them easily and fast, using the link below.
Silver ADDY® Duplicate: $40
Gold ADDY® Duplicate: $80
People’s Choice Award*: $80
Special Judges*: $80
Best of Interactive/Broadcast/Print: $85
Best of Show Student $85
Best of Show Professional: $90
*People’s Choice Award and Special Judges Duplicates will be the Gold ADDYMAN Statue.
Why Enter the AAAwards?
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.