AAF of the Midlands Honors Midlands Advertising Talent at 2016 American Advertising Awards


{Columbia, S.C.} AAF of the Midlands hosted its annual American Advertising Awards gala on Saturday, February 27 at Stone River in West Columbia. More than 50 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF of the Midlands’ American Advertising Award winners will move on to compete at the district level and then in the national competition.

AAF of the Midlands President, Scott Harris, said that the caliber of work that was entered into the biggest advertising competition in the world was extremely impressive this year.

“The American Advertising Awards gala was a fabulous evening to celebrate the creative excellence in advertising for our market. We’re very proud to advance our local winners to the regional competition next month. I believe the Columbia market has produced some exceptional ad creative this year, with several ad campaigns that could be in contention for a national award, come this summer.”

AAF of the Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:

• Best of Broadcast – Mad Monkey, South Carolina Education Lottery, SCEL Scholarship Beneficiary Campaign
• Best of Print – Riggs Partners, Goodwill Industries of Upstate/Midlands South Carolina, Donation Outdoor Campaign
• Best of Interactive – Cyberwoven, Abu Garcia, Revo Spinning Reel Website
• People’s Choice Award – George Fulton Productions, Drain Pro, The Only Way to Go!

The Best of Show -Mad Monkey, South Carolina Education Lottery, SCEL Scholarship Beneficiary Campaign

The Student Best of Show –Tynetta Cohen, South University Columbia, Photo Illustration

In addition, the 2016 AAF of the Midlands Member of the Year Award was presented to past President, Danielle Salley. The award recognizes an AAF of the Midlands’ member that exhibits the greatest commitment to the industry and the organization through committee involvement, time and resources invested, and their positive impact on the organization.

About AAF of the Midlands: The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF), the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of the Midlands in order to enhance branding at the local, regional and national level. In 2011, 2013 and 2014, AAF of the Midlands was honored as National Club of the Year. For more information, visit aafmidlands.com or follow us on Facebook at facebook.com/aafmidlands and Twitter at @AAFMidlands.