AAF of the Midlands Announces Call for Public Service Applications

Advertising Organization Seeks Nonprofit Client for 2014-2015 Public Service Campaign

COLUMBIA, SC — The American Advertising Federation (AAF) of The Midlands has announced they are accepting applications from nonprofit organizations to become the club’s public service client for 2014-2015. The Midlands chapter selects one nonprofit organization in our community and assists them with their marketing and advertising needs.

AAF of the Midlands selected The Junior League of Columbia to serve as public service candidate for 2013 – 2014 to benefit from a re-branding campaign, as well as highlight their 90th Anniversary.  Together we created a new logo for the chapter, developed a new blog, improved their overall social media presence, and increased awareness of the tremendous civic impact that this organization has made on the Midlands over the past 90 years with a multi-media advertising campaign.

To qualify to become our next public service client, applicants must be a 501(c)(3) nonprofit organization in Richland or Lexington County. The deadline for proposals is Thursday, April 17, 2014. Finalists will be notified and asked to make a 5-10 minute presentation to the AAF of the Midlands Board in early May 2014. The selected nonprofit will be notified shortly thereafter and announcement of the winner will be made at the May 2014 AAF of the Midlands monthly luncheon.

The application deadline is April 17, 2014. Please email your applications to our Public Service chair, Lisa Hockenberry at lhockenberry@abccolumbia.com.

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