August 19, 2012
Columbia, S.C.—The American Advertising Federation (AAF) of the Midlands selected Taliyah Wolff to complete the 2012 AAF of the Midlands Diversity Internship Program. Douglas Broadwater, AAF District 3 Diversity Chairman awarded her with a $500 scholarship at a ceremony at Eau Claire High School. Wolff was also awarded AAF District 3’s $1,000 Diversity Scholarship.
AAF District 3 Diversity Chairman Douglas Broadwater, who oversees the club’s Diversity Initiative in South Carolina, North Carolina, and Virginia was quoted as saying “We are committed to getting minorities involved in the field of advertising by recruiting the next generation of talent at the high school level.”
Wolff is a graduating senior at Eau Claire High School and is heading to the Art Institute in Charleston, S.C. to pursue a major in digital media and video production. She spent time in a week-long internship intensive, spending time at various advertising and marketing departments at firms including Chernoff Newman, SCANA and the Colonial Life Arena, shadowing staff members in their day-to-day tasks and getting a glimpse of what it’s really like to work in the advertising industry.
Wolff was chosen from a pool of applicants after she wrote an essay on “why a career in advertising interested her”. AAF of the Midlands and AAF District 3 accept applications each year from minority applicants between tenth and twelfth grade for the Diversity Internship Program. For the AAF District 3 Diversity Scholarship, Wolff was chosen from a pool of applicants from North Carolina, South Carolina and Virginia.
Applications for AAF of the Midlands’ 2013 Diversity Internship Program will be available at aafmidlands.com and through school guidance counselors beginning in November.