June 28, 2017
WASHINGTON DC, June 28, 2017—Partnering with another global, iconic brand, the American Advertising Federation (AAF) is excited to announce Ocean Spray Cranberries, Inc. as the corporate sponsor for the 2018 National Student Advertising Competition (NSAC).
The 2018 NSAC will require each AAF college chapter team to develop a written, integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge facing Ocean Spray.
For close to nine decades, Ocean Spray, the cranberry expert, has built a beloved brand on the pillars of taste, health, and heritage. “We are thrilled to be the 2018 NSAC sponsor,” said Kristen Borsari, Vice President, North American Marketing at Ocean Spray Cranberries, Inc. “Having the opportunity to witness this year’s presentations first hand during the final competition in New Orleans, we are extremely excited about the insights and ideas that they can bring to the Ocean Spray business.”
“Companies that sponsor the NSAC view the competition as an extremely cost efficient tool to generate insights and ideas, as well as an opportunity to build brand loyalty with a new generation of current and future consumers,” said Constance Cannon Frazier, the AAF’s Chief Operating Officer. “Some have even participated multiple times, as they recognize the value of aligning their brand with the consumer and the valuable insights gained throughout the process.
About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. For more information visit: oceanspray.com or oceanspray.coop.
About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. Follow us on social media: Facebook, Twitter, Instagram and LinkedIn.