AAF of the Midlands Honors Local Advertising Talent at 2018 American Advertising Awards

Dust of the Ground - 2018 Best of Show Winner

COLUMBIA, SC – AAF of the Midlands hosted its annual American Advertising Awards gala on Saturday, February 17 at 1208 Washington Place in Columbia. More than 50 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the advertising industry’s largest and most representative competition. The awards embody the true spirit of creative excellence by recognizing advertising in all forms and media from entrants of all levels around the country. As a chapter of the national organization, the AAF of the Midlands American Advertising Award winners will move on to compete at the district level and then in the national competition.

AAF of the Midlands President, Stephanie Owens, said that the caliber of work entered into this year’s competition truly reflects the best advertising talent in the Midlands.

“I want to thank everyone who entered this year’s competition and congratulate our esteemed winners as they continue their journey to the district and national competitions,” Owens said.

Advertising professionals and students from across the Midlands submitted nearly 200 entries into the local competition. AAF of the Midlands recognized winners in a variety of categories and honored overall winners for print, interactive and broadcast media:

  • Best of Broadcast – dustofthground, “Reclaimed” done for Ridgid Power Tools
  • Best of Print – The Half and Half, “Shiny and Chrome” done for Nickelodeon Theatre
  • Best of Interactive – Chernoff Newman, “Roots Campaign” done for the South Carolina Department of Agriculture

The Best of Show award was given to dustoftheground for “Reclaimed” done for Ridgid Power Tools.

The Student Best of Show award was given to JOUR 516 Advanced Creative at The University of South Carolina for “Bounty Fairytales: Cinderella.”

The three-judge panel also awarded “Special Judges’ Awards” to entries which they felt deserved additional recognition for their excellence in creativity, originality and strategy.

Special Judges’ Awards:

  • Riggs Partners, “Lula Drake Table Book” done for Lula Drake
  • Experience Columbia SC, “Columbia SC – Inset C Campaign”
  • University of South Carolina, “Total Eclipse 2017”

Special Judges’ Award: Local Media

  • WACH FOX, “Sports Zone 5th Quarter”

Student Special Judges’ Awards:

  • Andrew Floyd Wright for “Lucy,” University of South Carolina
  • Bleu Hedrick for “Rikimaru’s Ramen Shop,” University of South Carolina

In addition, the 2018 AAF of the Midlands Member of the Year Award was presented to past President, Megan Telencio. The award recognizes an AAF of the Midlands member that exhibits the greatest commitment to the industry and the organization through committee involvement, time and resources invested, and their positive impact on the organization.


 

The complete list of Gold and Silver ADDY winners is below:

Packaging

  • Silver ADDY Award: Zoo Valdes for “Doodle Freely Bookmark Art Project” done for Richland Library

Stationary Package

  • Silver ADDY Award: Riggs Partners for “Process Stationery Package” done for Process Hair Salon
  • Silver ADDY Award: Riggs Partners for “Wine & Spirits Stationery Package” done for Wine & Spirits Wholesalers Association
  • Silver ADDY Award: Experience Columbia SC for “Business Cards”

Brochure

  • Gold ADDY Award: Riggs Partners for “Lula Drake Table Book” done for Lula Drake

Publication Cover Design

  • Gold ADDY Award: University of South Carolina for “Carolinian Magazine Winter 2018” done for University of South Carolina Alumni Association

Public Service Brand Elements

  • Silver ADDY Award: Chernoff Newman for “MIRCI Rebranding” done for MIRCI

Magazine Advertising Campaign

  • Silver ADDY Award: Experience Columbia SC for “Columbia SC – Inset C Campaign”

Out-Of-Home Installation

  • Silver ADDY Award: Chernoff Newman for “SEWE Certified SC Grown Tent” done for South Carolina Department of Agriculture

Poster

  • Gold ADDY Award: The Half and Half for “Shiny and Chrome” done for Nickelodeon Theatre

Public Transit Ad, Exterior

  • Silver ADDY Award: Splash Omnimedia for “Casual Pint Trailer Wrap”

Out-Of-Home Campaign

  • Silver ADDY Award: Chernoff Newman for “+++ Outdoor Campaign” done for Piggly Wiggly

Advertising Industry Self-Promotion Ambient Media

  • Silver ADDY Award: Chernoff Newman for “The Big Spectacle”

Consumer Website

  • Silver ADDY Award: Palmetto Health Marketing for “Children’s Hospital Website” done for Palmetto Health Children’s Hospital

Microsite

  • Gold ADDY Award: Chernoff Newman for “Roots Landing Page” done for South Carolina Department of Agriculture
  • Silver ADDY Award: Palmetto Health Marketing for “Children’s Hospital Floor Maps” done for Palmetto Health

Regional/National Television Commercial

  • Gold ADDY Award: Mad Monkey, Inc. for “Dragon” done for SC Education Lottery
  • Gold ADDY Award: Mad Monkey, Inc. for “Dude Ranch” done for SC Education Lottery

Regional/National Television Commercial Campaign

  • Gold ADDY Award: Mad Monkey, Inc. for “Exciting Enough” done for SC Education Lottery

Film/Video/Sound Branded Content, More Than :60 Seconds

  • Gold ADDY Award: University of South Carolina for “Total Eclipse 2017”
  • Gold ADDY Award: dustoftheground for “Reclaimed” done for Ridgid Power Tools
  • Silver ADDY Award: dustoftheground for “My Bones Are Singing” done for Those Lavender Whales

Branded Content & Entertainment Campaign

  • Silver ADDY Award: Chernoff Newman for “Roots Farmer Videos” done for South Carolina Department of Agriculture

Public Service Online Film, Video & Sound

  • Gold ADDY Award: South Carolina Center for Fathers and Families for “See Me”
  • Gold ADDY Award: United Way of the Midlands for “United, We Fight. United, We Win.”

Public Service Non-Broadcast Audio/Visual

  • Gold ADDY Award: South Carolina Center for Fathers and Families for “Facing Early Fatherhood”
  • Silver ADDY Award: South Carolina Center for Fathers and Families for “Fatherhood Reality Check – Module 1”

Public Service Campaign

  • Silver ADDY Award: South Carolina Center for Fathers and Families for “Reality Check Animation Series 1-4”

Integrated Advertising Campaign – Local B-to-B

  • Silver ADDY Award: Softdocs for “Internal Security Campaign”

Integrated Brand Identity Campaign

  • Gold ADDY Award: Chernoff Newman for “Roots Campaign” done for South Carolina Department of Agriculture
  • Silver ADDY Award: Riggs Partners for “Process Brand Identity” done for Process Hair Salon

Online/Interactive Campaign

  • Silver ADDY Award: Cyberwoven for “Experience Columbia SC Microsites” done for Experience Columbia SC

Illustration Series

  • Silver ADDY Award: University of South Carolina for “Teaching Excellence Awards” done for University of South Carolina

Cinematography

  • Gold ADDY Award: dustoftheground for “Reclaimed” done for Ridgid Power Tools

Video Editing

  • Silver ADDY Award: dustoftheground for “My Bones Are Singing” done for Those Lavender Whales

Music

  • Silver ADDY Award: South Carolina Center for Fathers and Families for “See Me Original Score”

Student Editorial Spread or Feature

  • Student Silver ADDY Award: Rachel Johnson for “Garnet & Black Living in the Shadows”, University of South Carolina, Office of Student Media
  • Student Silver ADDY Award: Angel Prater for “Garnet & Black Real Fake Feature”, University of South Carolina, Office of Student Media

Student Magazine Design

  • Student Gold ADDY Award: Brennan Booker for “Garnet & Black Winter Issue”, University of South Carolina, Office of Student Media
  • Student Silver ADDY Award: Brennan Booker for “Garnet & Black Fall Issue”, University of South Carolina, Office of Student Media

Student Single (Full Page or Less)

  • Student Gold ADDY Award: Harrison E. Carwile for “Trojan Brand Condoms – Make Love”, University of South Carolina
  • Student Gold ADDY Award: Andrew Floyd Wright for “Lucy”, University of South Carolina

Student Single Execution

  • Student Gold ADDY Award: JOUR 516 Advanced Creative for “Bounty Fairytales: Cinderella”, University of South Carolina

Student Integrated Brand Identity Campaign

  • Student Silver ADDY Award: CreateAthon @ USC for “Beginnings SC Campaign”, University of South Carolina

Student Illustration – Single

  • Student Silver ADDY Award: Wanda Felsenhardt for “Garnet & Black Winter 2017 Cover”, University of South Carolina, Office of Student Media

Student Digital Creative Technology

  • Student Gold ADDY Award: Bleu Hedrick for “Rikimaru’s Ramen Shop”, University of South Carolina