2017 American Advertising Awards Winners

SALES & MARKETING


Sales Kit or Product Information Sheets

Silver:
MIDLANDS AUTHORITY FOR CONVENTIONS, SPORTS & TOURISM
for their Convention Center Sales Kit
Credits:
Kelly Barbrey, VP of Sales & Marketing
Renee Williamson Chow, Director of Marketing
Mary Dunn, Marketing & Communications Associate, Designer

Newsletter Campaign

Silver:
University of South Carolina Creative Services
for USC Times.
Credits:
USC Office of Communications and Public Affairs, Creative Book Design

Silver:
University of South Carolina
for A Spirit of Place
Credits:
USC Office of Communications and Public Affairs, Creative
Rick Smoak, Photography

Card, Invitation, Announcement – Single Unit

Silver:
Palmetto Health
for the Shaw Air Show Invitation done for Shaw Air Force Base
Credits:
Tim Floyd, Creative Director/Designer
Dana Burgess, Copywriter
Allison Sanford, Copywriter
Palmetto Health Corporate Printing, Printer
Les Thompson, Distribution

Direct Marketing & Speciality Advertising

Gold: 
Riggs Partners
for 2016 CreateAthon
Credits:
Kevin Archie, Art Director
Image Ink, T-Shirt Printer

Silver:
ADCO
for Callison Tighe Holiday Card
Credits:
Brian Murrell, Art Director
Nancy Atkinson, Copywriter
Wade Lowder, Printsouth Printing

Magazine Advertising Campaign

Silver:
Riggs Partners
for the Beaufort Memorial Product Campaign done for Beaufort Memorial Hospital
Credits:
Kevin Archie, Art Director
Alexandra Frazier, Copywriter
Michael Powelson, Creative Director

OUT-OF-HOME & AMBIENT MEDIA


Guerrilla Marketing Campaign

Gold:
South Carolina State Fair
for the Pay-One-Price Rides Announcement
Credits:
Michael Norris, Outside the Box. Promotions
Will Bryan, Creative Director
Stephanie Owens, Director of Marketing & Communications

Poster-Single Unit

Silver:
South Carolina State Fair
for the Here Comes the Fun Poster
Credits:
Will Bryan, Designer / Illustrator
Lyon Hill, Illustrator
Kimi Maeda, Paper Artist
RR Donnelley, Printer

Silver:
Chernoff Newman
for the Fresh Is Best Poster done for the South Carolina Department of Agriculture
Credits:
Chernoff Newman, Agency
Print South, Printer

Poster-Campaign

Gold:
Softdocs
for the Softdocs Food Truck Friday’s Poster Series
Credits go to:
Herbie Hollar, Designer
Becca Farmer, Designer

Gold:
South Carolina State Fair
for the Here Comes the Fun Poster Series done for South Carolina State Fair
Credits:
Will Bryan, Creative Director
Lyon Hill, Illustrator
Kimi Maeda, Paper Artist
RR Donnelley, Printer

Out-Of-Home Campaign

Gold:
Chernoff Newman
for the Pig 100th Campaign done for Piggly Wiggly
Credits:
Chernoff Newman, Agency
Piggly Wiggly, Printer

Gold:
Riggs Partners
for Goodwill Outdoor Campaign
Credits:
Ryon Edwards, Art Director
Michael Powelson, Creative Director

Public Service Out-Of-Home Poster

Silver:
South Carolina Center for Fathers and Families Father 365: Fatherhood Foundation poster
Credits:
K Wayne Thornley, Creative Director
K Wayne Thornley, Copywriter
Rick Smoak, Photographer
Becky Heldt, Graphic Design

Public Service Out-Of-Home Poster Campaign

Silver:
South Carolina Center for Fathers and Families Father 365: Poster Campaign
Credits:
K Wayne Thornley, Creative Director
K Wayne Thornley, Copywriter
Rick Smoak, Photographer
Becky Heldt, Graphic Design

ONLINE & INTERACTIVE


Consumer

Gold: 
Chernoff Newman
for Main Street District Website
Credits:
Chernoff Newman, Agency
George Fulton, Photographer
Kickstand Studio, Videography

Social Media Single Execution

Gold:
University of South Carolina
for Millennial Vocabulary
Credits:
USC Office of Communications and Public Affairs, Creative

Advertising & Promotion Campaign

Silver:
Chernoff Newman
for Blue Dental Videos done for BlueCross BlueShield of South Carolina
Credits:
Chernoff Newman, Agency
Red Choux Productions, Videography

Public Service Online/Interactive

Silver:
South Carolina Center for Fathers and Families
for the Father 365 Microsite
Credits:
K Wayne Thornley, Creative Director
K Wayne Thornley, Copywriter
Jenny Maxwell, Copywriter
Rick Smoak, Photographer
Mad Monkey, Interactive Producer

FILM, VIDEO & SOUND


Single Spot :30 seconds or more

Silver:
Mad Monkey
for “Game Changer” done for Midlands Technical College.
Credits:
Stefanie Goebeler, Executive Procuer
Lee Price, Creative Director
Mad Monkey, Production Company

Single Spot :60 seconds or more

Silver:
South Carolina State Museum
for “SCSM Race” TV
Credits:
Cinema Couture

Single Spot – Up to 2:00

Silver:
Dust of the Ground
for Palmetto College “Family Business” spot done fore Palmetto College
Credits:
dustoftheground, Director
USC Creative Services and Palmetto College, Creative Director

Silver:
Dust of the Ground
for Palmetto College’s “Where I Belong” spot done for Palmetto College
Credits:
dustoftheground, Director
USC Creative Services and Palmetto College, Creative Director

Television-Local Campaign

Silver:
Mad Monkey
for “Some of Us Are Ready Now” TV Campaign done for Midlands Technical College.
Credits:
Stefanie Goebeler, Executive Producer
Lee Price, Creative Director
Mad Monkey, Production Company

Television Self- Promotion Single Spot – Any Length

Silver:
WLTX-TV
for “Hate Won’t Win!”
Credits:
Lanier Smith, Marketing Producer
Courtney McCallum, Marketing Director
Mary Soto, Senior Marketing Producer

Online Film, Video & Sound Campaign

Silver:
Mad Monkey
for Taste Testers Internet Commercial
Credits:
Sara Krisnow, Executive Producer & Creative Director
Katie Alice Walker, Account Manager
Mad Monkey, Production Company

Branded Content Single Entry – More than 60 seconds

Gold:
University of South Carolina
for Moving Image Research Collections video
Credits:
USC Office of Communications and Public Affairs, Creative

Silver:
Dust Of the Ground
for their Cannonborough Beverage Co. Video
Credits:
dustoftheground, Director

Silver:
University of South Carolina
for Shakespeare’s First Folio video
Credits:
USC Office of Communications and Public Affairs, Creative

Silver:
University of South Carolina
for Preserving the Leatherneck Legacy video
Credits:
USC Office of Communications and Public Affairs, Production
Bernard Shaw, Narration
Hope Derrick, Script

Branded Content and Entertainment Campaign

Silver:
Chernoff Newman
for the Fresh On the Menu Chef Videos done for The South Carolina Department of Agriculture
Credits:
Chernoff Newman, Agency
Lunch & Recess, Videography

Audio/Visual Sales Presentation

Silver:
Palmetto Health
for the BE Recap Video
Credits:
Stewart Grinton, Videographer
Anil Dhokai, Videographer/Post Production
Charity Garris, Executive Producer
Christie Johnson, Executive Producer

Public Service Television

Gold:
South Carolina Center for Fathers and Families
for “Father 365: Brandon” film
Credits:
K Wayne Thornley, Creative Director
Mad Monkey, Producer

Gold:
Mad Monkey
for the “I’m In Control” video for SC Campaign to Prevent Teen Pregnancy
Credits:
Alvin Caughman, Executive Producer
Mad Monkey, Production Company

Public Service Non-Broadcast Audio/Visual

Silver: 
United Way of the Midlands
for “Humanitarian of the Year Paul Fant”
Credits:
Bill Grant, Cinema Couture Films
Joey Wallace, United Way of the Midlands
Molly Brantley, United Way of the Midlands
Amanda Wood, United Way of the Midlands

CROSS PLATFORM


B-to-B Campaign-National

Gold:
Chernoff Newman
for the Blue Dental Campaign done for BlueCross BlueShield of South Carolina.
Credits:
Chernoff Newman, Agency
Red Choux, Videography and Photography
Apex Graphics, Printer

Consumer Campaign-Local

Gold: 
South Carolina State Fair
for the 2016 SC State Fair Marketing Campaign
Credits:
Stephanie Owens, SC State Fair Director of Marketing & Communications
Will Bryan, Creative Director / Designer
Lyon Hill, Illustrator / Animator
Sam Edwards, Designer / Editor
Kimi Maeda, Paper Artist
Jackson Dame, Designer
Michael Norris / Out of the Box. Promotions, Promotional Items & Merchandise
Truematter, UX Design & Web Development

Gold:
Chernoff Newman
for the “Behind the Scenes Campaign” done for Dayton Power and Light
Credits:
Chernoff Newman, Agency
MRB Films, Videography
April Greer, Photography

Consumer Campaign-National

Gold:
Chernoff Newman
for the Fresh on the Menu Summer Campaign done for the South Carolina Department of Agriculture.
Credits:
Chernoff Newman, Agency
Lunch & Recess, Videography
Print South, Poster Printer
George Fulton, Photography

Integrated Brand Identity Campaign

Silver:
Chernoff Newman
for the Main Street District Campaign.
Credits:
Chernoff Newman, Agency
George Fulton, Photography
Kickstand Studio, Videography
TPM, Printer

Integrated Media Public Service Campaign

Gold:
South Carolina Center for Father and Families
for the Father 365 Campaign
Credits:
K Wayne Thornley, Creative Director
K Wayne Thornley, Copywriter
Jenny Maxwell, Copywriter
Rick Smoak, Photographer
Becky Heldt, Graphic Designer
Mad Monkey, Interactive Producer

Ad Club or Marketing Club

Gold:
AAF of the Midlands
for Who Stole ADDYMan – 2016 AAAwards.
Credits:
Stephanie Owens, American Advertising Awards Co-Chair
Lenza Jolley, American Advertising Awards Co-Chair
Alan Pearsall, Logo Illustrator
Carmen Harris, Committee Member and Web Development
Dalvin Spann, Committee Member & Video Production
Kayla Alexander, Committee Member
Molly Brantley, Committee Member
Emmy Antley, Gala Decor

ELEMENTS OF ADVERTISING


Illustration – Single

Gold:
Alan Pearsall Art & Design
for Tres Gringos Barbudos done for Thomas Creek Brewery
Credits:
Alan Pearsall, Alan Pearsall Art & Design, Owner/Principal Artist and Designer

Illustration – Series

Silver:
PickleJuice Productions
for the Beaufort Chamber Holiday E-Cards
Credits:
Ginger Noah Wareham, PickleJuice Productions
Still Photography Campaign

Silver:
George Fulton Productions
for Palmetto Health Children’s Hospital
Credits:
George Fulton, Photographer
Tim Floyd, Creative Director
Diane Bagnal-Moody, Executive Producer
Pepper Fowler, Production Coordinator

Music Only

Gold:
Tyler Digital
for “Exit 8” Official Trailer done for Post Echo (Music & Visual Label)
Credits:
Tyler Matthews, Composer / Producer
Tyler Matthews, Sound Design / Video Editor

STUDENT ADDY WINNERS


Student – Publication Design, Cover

Silver:
Garnet and Black Magazine
for Garnet & Black Winter 2016 done for University of South Carolina
Credits:
Jake Margle, Editor-in-Chief
Charlotte Price, Creative Director
Rachel Johnson, Art Director

Student – Book Design

Silver:
Jorge Intriago
for his visual portfolio
Credits go to:
Jorge Intriago, Graphic Designer / Photographer
DPK, Printer

Student – Direct Marketing

Gold:
Anthony Brickner
for his Foldable Cube Resume Design
Credits:
Anthony Brickner

Student – Out-Of-Home Poster, Single

Silver:
Kamila Melko
for Rebound 2016-2017
Credits:
Kamila Melko DPK, Photo Illustrator
Kamila Melko, Photographer

Student – Out-Of-Home Poster, Campaign

Gold:
Rebecca Farmer
for Softdocs Food Truck Posters done for Softdocs
Credits:
Rebecca Farmer, Designer

Student – Outdoor & Transit Advertising, Campaign

Gold:
Angela Rishebarger
for Lighthouse for Life Rebranding
Credits:
Angela Rishebarger, Team Leader
Brooke Strozdas, Team Leader
Team Members: Anthony Brickner, Stephanie Woronko, Ivy McLeary, Madison Leggett, Caitlyn Jennings, and Claire Kucerpa

Student – Cross-Platform Consumer Campaign

Silver:
Anne Smith
for PopTart Mini Storyscaping Campaign
Credits:
Anne Smith, Creative Strategist
Lila Radebaugh, Creative Strategist

Student – Cross-Platform Integrated Brand Identity Campaign

Gold:
McKenzie Price
for Be the Match University of South Carolina Campaign
Credits:
Lee Price, Team Advisor
Ally Soule, Team Co-Leader
McKenzie Price, Team Co-Leader
Daniel Delgado, Team Member
Malik Brown, Team Member
McKenna Porter, Team Member
Nathalie Watson, Team Member
Nino Tria, Team Member
Rachel Ravencraft, Team Member

Student – Cinematography

Silver:
Kyle Hayden
for Garnet & Black Spring Style Shoot 2016
Credits:
Kyle Hayden, Cinematographer and Editor
Jay Luebke, Cinematographer and Drone Operator
Lina LeGare, Creative Director

SPECIAL JUDGES AWARDS


Local Categories

Special Judges Award for Internal Audiences:
SCANA for Harvest Hope Food Drive Campaign
Credits:
Stacy W. Farrell, Graphic Designer
SCANA Corporate Design, Creative Direction
Christopher Long, Project Manager

Special Judges Award for Local Station-Produced TV Spot/Campaign:
ABC Columbia/WOLO-TV for BuySmart
Credits:
Jason Andrews, Creative Services Director
Jason Shideler, Creative Services Producer
Mike Cohen, Account Executive

Best of Print
Alan Pearsall Art & Design for Tres Gringos Barbudos, done for Thomas Creek Brewery.
Credits:
Alan Pearsall, Principal Artist at Alan Pearsall Art & Design

Best of Interactive
Chernoff Newman for the “Fresh on the Menu” campaign, done for The South Carolina Department of Agriculture.
Credits:
Chernoff Newman, Agency
Lunch & Recess, Videography
Print South, Poster Printer
George Fulton, Photography

Best of Broadcast
Chernoff Newman for the “Behind the Scenes” campaign, done for Dayton Power and Light.
Credits:
Chernoff Newman, Agency
MRB Films, Videography
April Greer, Photography

BEST IN SHOW AWARDS


Best in Show Student
Angel Rishebarger for the “Lighthouse for Life” rebranding, done for the University of South Carolina.
Credits:
Angela Rishebarger, Team Leader
Brooke Strozdas, Team Leader

Best in Show – Professional
Chernoff Newman for the “Fresh on the Menu: Summer Campaign” done for The South Carolina Department of Agriculture.
Credits:
Chernoff Newman, Agency
Lunch & Recess, Videography
Print South, Poster Printer
George Fulton, Photography

The People’s Choice Award 
Chernoff Newman’s Main Street District Campaign