2014 American Advertising Award Winners

AAF of the Midlands hosted its annual American Advertising Awards gala on Saturday, February 22 at Stone River in Columbia. More than 50 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands, winner of the 2011 and 2013 AAF National Club of the Year Awards, holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF of the Midlands’ American Advertising Award winners will move on to compete at the district level and then in the national competition.

Advertising professionals from across the Midlands submitted more than 230 entries into the local competition. AAF of the Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:

  • Best of Broadcast – Mad Monkey, Loyalty Fund for Columbia College
  • Best of Print – Chernoff Newman, Fresh on the Menu Campaign for SC Department of Agriculture
  • Best of Interactive – ADCO, Richland Library Online Annual Report

The Best of Show award was given to Chernoff Newman for the Fresh on the Menu Campaign for the SC Department of Agriculture.

The Student Best of Show award was given to Lauren Leadmon, a student at the University of South Carolina for Garnet & Blackmagazine: The Low Down on Hooking Up in College.

The complete list of winners is below:

Special Judges Awards:

  • The Dragon Slayer Award: Post No Bills, Find Your Happy Campaign for South Carolina State Fair
  • The Fairemaker Award: EdVenture Children’s Museum, Maker Works

Product or Service Sales Presentation — Sales Kit or Product Information Sheets

  • Silver ADDY Award: Chernoff Newman, Fresh on the Menu Sales Kit forSC Department of Agriculture

Point-of-Purchase (P.O.P.) — Branded Environment

  • Gold ADDY Award: EdVenture Children’s Museum, Maker Works
  • Silver ADDY Award: Post No Bills, Superbowl 2013 VIP Parties for ESPN

Annual Report — Four-Color

  • Gold ADDY Award: Riggs Partners, Palmetto GBA 2012 Annual Report forPalmetto GBA
  • Silver ADDY Award: BlueCross BlueShield South Carolina, Metamorphosis for Companion Life Insurance Company

BrochureFour-Color

  • Gold ADDY Award: ADCO, University-Industry Demonstration Partnership Process Brochure for University-Industry Demonstration Partnership
  • Gold ADDY Award: University of South Carolina, 2013 Breakthrough Rising Stars

Brochure — Campaign

  • Silver ADDY Award: ADCO, Encompass Campaign for Nelson Mullins

Publication Design (Magazine or Book) — Magazine Design (Entire Magazine)

  • Silver ADDY Award: University of South Carolina for Carolinian Magazine – Winter 2014

Direct Marketing: Single (B-to-B or Consumer) — Flat

  • Silver ADDY Award: ADCO, Pig on a Roof Postcard for Callison Tighe
  • Silver ADDY Award: ADCO, 4th of July Card for Sowell Gray
  • Silver ADDY Award: ADCO, Harvest Hope Donation Postcard for Callison Tighe

Specialty Advertising — Apparel

  • Silver ADDY Award: Post No Bills, Men at Work Flask Tie for TBS

Outdoor Board — Vehicle Graphic Advertising

  • Silver ADDY Award: ADCO, Vehicle Signage for Richland Library

Consumer or Trade Publication: Campaign — Four-Color

  • Silver ADDY Award: Chernoff Newman, Fresh on the Menu Print Campaign for SC Department of Agriculture

Websites, B-to-B — Services

  • Silver ADDY Award: ADCO, Callison Tighe Website

Websites, Consumer — Services

  • Silver ADDY Award: Cyberwoven, South Carolina Honors College Responsive Website
  • Silver ADDY Award: University of South Carolina, sc.edu

Micro Sites — Services

  • Gold ADDY Award: ADCO, Richland Library Online Annual Report

Apps — Web-based (Browser)

  • Gold ADDY Award: Chernoff Newman, Fresh on the Menu App for SC Department of Agriculture

Video — Branded Content, 60 Seconds or Less

  • Silver ADDY Award: Dust of the Ground, EngenuitySC Brand Video

Video — Branded Content, More Than 60 Seconds

  • Gold ADDY Award: ADCO, Hobcaw Barony Capitol Campaign Video for The Belle W. Baruch Foundation
  • Gold ADDY Award: Mad Monkey, Loyalty Fund for Columbia College
  • Gold ADDY Award: Mad Monkey, “Playing” for The University of South Carolina School of Music
  • Silver ADDY Award: Dust of the Ground, MG&C Brand Video for McAngus Goudelock & Courie

Integrated Campaigns: (Cross Platform) Campaign — Consumer, Regional/National

  • Gold ADDY Award: Chernoff Newman, Fresh on the Menu Campaign for SC Department of Agriculture

Advertising for the Arts & Sciences: Broadcast/Electronic/Digital — Digital Advertising

  • Silver ADDY Award: Cyberwoven, historiccolumbia.org Responsive Website for Historic Columbia
  • Silver ADDY Award: Cyberwoven, Interactive Tour for Historic Columbia

Advertising for the Arts & Sciences: Campaign — Integrated Campaign

  • Silver ADDY Award: Post No Bills, Indie Grits 48 Hour Film Blitz for South Carolina State Fair & Indie Grits Film Festival (Partnered Event)

Public Service: Collateral — Annual Report

  • Silver ADDY Award: Chernoff Newman, Salvation Army of the Midlands Annual Report
  • Silver ADDY Award: Riggs Partners, Goodwill 2012 Annual Report for Goodwill Industries of Upstate/Midlands South Carolina

Public Service: Collateral — Brochure/Sales Kit

  • Gold ADDY Award: Chernoff Newman, Links League Brochure for Trident United Way

Public Service: Broadcast/Electronic/Digital — TV

  • Silver ADDY Award: Riggs Partners, Goodwill “Continuum 1” TV for Goodwill Industries of Upstate/Midlands South Carolina
  • Silver ADDY Award: Riggs Partners, Goodwill “Continuum 2” TV for Goodwill Industries of Upstate/Midlands South Carolina

Public Service: Broadcast/Electronic/Digital — Digital Advertising

  • Gold ADDY Award: Riggs Partners, New Morning Foundation Website

Public Service: Campaign — Single Medium Campaign

  • Silver ADDY Award: Riggs Partners, EveryRight Poster Campaign for Protection and Advocacy for People with Disabilities, Inc.

Advertising Industry Self-Promotion: Campaign — Integrated Campaign

  • Silver ADDY Award: ByFarr Design, Baby Heavy Documentary Party

Elements of Advertising: Visual — Logo

  • Silver ADDY Award: Riggs Partners, Logo for The Warren Group

Elements of Advertising: Visual — Photography, Campaign

  • Silver ADDY Award: James Quantz Jr Photography, “University of South Carolina Athletics” for University of South Carolina Athletic Department

Elements of Advertising: Visual — Animation or Special Effects

  • Gold ADDY Award: Mad Monkey, NBA Allstar Sunday Promo for Turner Sports

Elements of Advertising: Digital Creative Technology — Responsive Design

  • Silver ADDY Award: University of South Carolina, sc.edu

Student ADDY Categories

Student Best of Show: Lauren Leadmon, University of South Carolina, Garnet & Black magazine: The Low Down on Hooking Up in College

Collateral Material: Poster — Poster, Single

  • Student Gold ADDY Award: Chris Sim, University of South Carolina, WUSC Presents: Hip Hop

Collateral Material: Publication Design (Magazine or Book) — Cover

  • Student Silver ADDY Award: Stephanie Pope, University of South Carolina, Garnet & Black Spring 2013 Cover

Collateral Materials: Publication Design (Magazine or Book) — Editorial Spread or Feature

  • Student Gold ADDY Award: Lauren Leadmon, University of South Carolina, Garnet & Black magazine: The Low Down on Hooking Up in College

Non-Traditional Advertising: Single

  • Student Silver ADDY Award: Kay Stogner, University of South Carolina, Carolina Productions Calendar

Television: Single

  • Student Silver ADDY Award: Eshana Young-Pierre and Kyra Sanders, South University, Poco Dolce TV
  • Student Silver ADDY Award: Amanda Wehner, Broderick Wright and Eshana Young-Pierre, South University, Texting Video

Elements of Advertising: Visual — Illustration, Single

  • Student Silver ADDY Award: Eshana Young-Pierre, South University, Cliche: ‘Sly as a fox’

Elements of Advertising: Visual — Illustration, Campaign

  • Student Gold ADDY Award: Jeremy Darby, University of South Carolina, Helen Hill Media Education Center Logo & Elements

Elements of Advertising: Visual — Cinematography

  • Student Silver ADDY Award: Alex Grosse, University of South Carolina, G&B Style: Winter 2013 Video
  • Student Gold ADDY Award: Tucker Prescott, University of South Carolina, G&B Style: Summer Behind the Scenes 2013

Elements of Advertising: Sound — Music Only

  • Student Silver ADDY Award: Olajuwon Sims, Benedict College, McLeod Seacoast ER