2013 ADDY Award Winners

AAF of the Midlands Honors Midlands Advertising Talent at 2013 ADDY Awards

AAF of the Midlands hosted its annual ADDY Awards gala on Saturday, February 16 at 701 Whaley in Columbia. More than 60 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands, winner of the 2011 AAF National Club of the Year Award, holds the yearly competition as part of the American Advertising Federation’s ADDY Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF of the Midlands’ ADDY Award winners will move on to compete at the district level and then in the national competition.

Advertising professionals from across the Midlands submitted more than 200 entries into the local competition. AAF of the Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:

  • Best of BroadcastMad Monkey, Inc., “The Closing” for Mega Millions / South Carolina Education Lottery
  • Best of PrintPalmetto Health, “Shhhh…it’s a noise reduction campaign”
  • Best of InteractiveNorthbound Design, Wier / Stewart Website

The Best of Show award was given to Mad Monkey, Inc. for “The Closing,” created for Mega Millions / South Carolina Education Lottery.

The Student Best of Show award was given to Brock Henderson and The Palmetto Group (USC AdTeam) for “Nissan: Drive My Car.”

The complete list of winners is below.

Special Judges Award for Excellence in Annual Report
Riggs Partners, “Palmetto GBA Annual Report” for Palmetto GBA

Special Judges Award for Excellence in Interactive
Northbound Design, Alan Flusser Custom Shop Website

Special Judges Award for Excellence in Radio
Riggs Partners, Express Oil Change Radio Campaign

Sales Promotion – Sales Kits or Product Information Sheets
Silver ADDY – Chernoff Newman, “Black Pearl Farm Packaging” for Black Pearl Farm 

Collateral Materials – Stationery Package, Flat Printed
Silver ADDY – ADCO, “Richland Library Stationery Package” for Richland Library

Annual Report – Four-color
Gold ADDY – BlueCross BlueShield SC, “Honored to Serve: 2011 PGBA, LLC Annual Report” for PGBA, LLC
Gold ADDY – Riggs Partners, “Palmetto GBA Annual Report” for Palmetto GBA
Silver ADDY – BlueCross BlueShield SC, “Positioned to Exceed” for Companion Life Insurance Company
Silver ADDY – Riggs Partners, “Central Carolina Community Foundation Annual Report” for Central Carolina Community Foundation
Silver ADDY – Riggs Partners, “Goodwill Industries of Midlands/Upstate SC Annual Report” for Goodwill Industries of Midlands/Upstate SC

Brochure – Four-color
Silver ADDY – Chernoff Newman, “USC Moore School Brochure” for University of South Carolina Darla Moore School of Business

Brochure – Campaign
Silver ADDY – University of South Carolina, “USC Admissions” for University of South Carolina/Admissions 

Publication Design – Cover
Silver ADDY – University of South Carolina, “USC-Carolinian Winter 2013” for My Carolina Alumni Association

Publication Design – Magazine Design (Entire Magazine)
Silver ADDY – undefined magazine, “undefined magazine – Book 16”

Poster – Single
Silver ADDY – Chernoff Newman, “Blown Away 1” for South Lake Dentistry, LLC
Silver ADDY – Chernoff Newman, “Blown Away 2” for South Lake Dentistry, LLC 

Poster – Campaign
Gold ADDY – Palmetto Health, “Shhhh…it’s a noise reduction campaign”

Special Event Material – Invitation
Silver ADDY – ADCO, “Pig on the Roof” for Callison Tighe & Robinson, LLC

Special Event Material – Announcement
Silver ADDY – Riggs Partners, “50th Anniversary Announcement” for Pulliam Morris Interiors

Out-of-Home – Campaign
Silver ADDY – Chernoff Newman, “Local Since Forever outdoor campaign” for Piggly Wiggly
Silver ADDY – Riggs Partners, “Goodwill Industries of Midlands/Upstate SC Outdoor Campaign” for Goodwill Industries of Midlands/Upstate SC 

Non-Traditional Advertising – Campaign
Silver ADDY – Chernoff Newman, “Mini Coasters” for Rick Hendrick Imports

Digital Advertising – Websites, B-to-B – Services
Gold ADDY – Riggs Partners, “Lukas, Nace, Gutierrez & Sachs Website” for Lukas, Nace, Gutierrez & Sachs
Gold ADDY – Northbound Design, Wier / Stewart Website

Websites, Consumer – Products
Gold ADDY – Northbound Design, Creativity Fluid Website

Websites, Consumer – Outlets
Gold ADDY – Northbound Design, Bone-In Artisan Barbeque Website 

Websites, Consumer – Services
Silver ADDY – Northbound Design, Alan Flusser Custom Shop Website 

Video – Branded content, more than 60 seconds
Silver ADDY – Dust of the Ground, “Indie Grits 2012 Promo” for The Nickelodeon Theatre

Radio, Local (one metro) – Campaign
Gold ADDY – Riggs Partners, Express Oil Change Radio Campaign 

Television, Self-Promotion, Local (one DMA) – Campaign
Silver ADDY – WIS-TV, WIS Sunrise Image Campaign 

Television, Regional/National, Single – Services
Gold ADDY – Mad Monkey, Inc., “The Closing” for Mega Millions / South Carolina Education Lottery
Gold ADDY – Mad Monkey, Inc., “The Declaration” for Mega Millions / South Carolina Education Lottery 

Television, Regional/National Campaigns – Services
Gold ADDY – Mad Monkey, Inc., “The Power of One” for Mega Millions / South Carolina Education Lottery

Integrated Campaigns – Consumer, Local
Gold ADDY – Richland Library, Richland Library Rebranding Campaign
Silver ADDY – Chernoff Newman, “South Lake Campaign” for South Lake Dentistry, LLC

Advertising for the Arts & Sciences, Collateral – Poster
Silver ADDY – Riggs Partners, “52 Windows Event Poster” for MIRCI
Silver ADDY – Michael Powelson, “2012 Indie Grits Poster” for Indie Grits Film Festival 

Public Service, Collateral – Stationery Package
Gold ADDY – Children’s Trust of South Carolina, Business Cards for Children’s Trust of South Carolina 

Broadcast/Electronic/Digital – TV
Gold ADDY – Mad Monkey, Inc., “Homeowners PSA” for South Carolina Department of Insurance

Elements of Advertising, Visual – Logo
Gold ADDY – Riggs Partners, Bug Outfitters Logo
Silver ADDY – ADCO, Richland Library Logo 

Elements of Advertising, Visual – Photography, Digitally Enhanced
Silver ADDY – James Quantz Jr Photography, Inc., “South Carolina Baseball 2012” for University of SC Athletic Department 

Elements of Advertising, Visual – Photography, Campaign
Gold ADDY – James Quantz Jr Photography, Inc., University of SC Athletic Department Visual Campaign
Gold ADDY – George Fulton Productions, “Noise Reduction” for Palmetto Health
Gold ADDY – George Fulton Productions, “Your Mouth Will Be Blown Away” for Southlake Dental

Elements of Advertising, Visual – Animation or Special Effects
Gold ADDY – Mad Monkey, Inc., “2012 MLB Post Season On TBS/GIECO” for Turner Sports / Geico 

Student ADDY Categories
Student Best of Show
Brock Henderson, The Palmetto Group (USC AdTeam), “Nissan: Drive My Car”

Student Special Judges Award for Excellence in Print
Madeline McDowell, University of South Carolina, “Black Kow Fertilizer”

Student Special Judges Award for Excellence in Visuals
Tucker Prescott, Student Media-University of South Carolina, “Garnet and Black: Sumptuous Summer”

Collateral Material – Poster
Student Silver ADDY – Caroline Canty, South University, “Amalgamated Industries” 

Collateral Material – Poster Campaign
Student Gold ADDY – Kayla Stogner, “Got Talent”

Consumer or Trade Publication – Campaign
Student Gold ADDY – Madeline McDowell, University of South Carolina, “Black Kow Fertilizer”
Student Silver ADDY – Madeline McDowell, University of South Carolina, “Sailor Jerry Rum” 

Digital Advertising – Online Advertising
Student Gold ADDY – Tucker Prescott, Student Media-University of South Carolina, “Garnet and Black: Sumptuous Summer”

Television – Single
Student Gold ADDY – Brock Henderson, The Palmetto Group (USC AdTeam), “Nissan: Drive My Car” 

Integrated Campaigns – Business-to-Consumer
Student Silver ADDY – Brock Henderson, The Palmetto Group (USC AdTeam), “Nissan Experience the Unexpected”

Elements of Advertising – Visual, Cinematography
Student Silver ADDY – Tucker Prescott, Student Media-University of South Carolina, “Garnet and Black: H.I.I.T Me With Your Best Shot”