2012 ADDY Winners Released

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AAF of the Midlands Honors Midlands Advertising Talent at 2012 ADDY Awards

AAF of the Midlands hosted its annual ADDY Awards gala on Saturday, February 18 at 701 Whaley in Columbia. More than 80 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands, winner of the 2011 AAF National Club of the Year Award, holds the yearly competition as part of the American Advertising Federation’s ADDY Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF of the Midlands’ ADDY Award winners will move on to compete at the district level and then in the national competition.

Advertising professionals from across the Midlands submitted more than 200 entries into the local competition. AAF of the Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:

  • Best of Print – Riggs Partners, “Talk About Giving Game,” for Central Carolina Community Foundation
  • Best of Interactive – True Matter, LLC, “Introducing LexMed Mobile,” for Lexington Medical Center
  • Best of Broadcast – Mad Monkey Inc., “SC Education Lottery 2011 Campaign”

The Best of Show award was given to Riggs Partners for “Talk About Giving Game,” created for Central Carolina Community Foundation.

AAF of the Midlands introduced a new award at this year’s gala, the Hottie Award. Created in conjunction with the Midlands Authority for Conventions, Sports & Tourism, the Greater Columbia Chamber of Commerce and brand partners, including ADCO (the agency of record for the “Famously Hot” project), the Hottie Award honors the best entry that utilized the “Famously Hot” tagline and logo. The Hottie Award was given to Northbound Design for the “Famously Hot New Year” website created for the City of Columbia’s 2011 New Year’s Eve celebration.

The complete list of winners is below.

Best of Show

  • Riggs Partners, “Talk About Giving Game” for Central Carolina Community Foundation

Hottie Award

  • Northbound Design, “Famously Hot New Year Website” for City of Columbia

Best of Print

  • Riggs Partners, “Talk About Giving Game” for Central Carolina Community Foundation

Best of Interactive

  • True Matter, LLC, “Introducing LexMed Mobile” for Lexington Medical Center

Best of Broadcast

  • Mad Monkey Inc., “SCEL Summer 2011 Campaign” for South Carolina Education Lottery

Special Judges Award for Content

  • SCANA, “Remembering Hugo” for SCANA Corporation

Special Judges Award for Best Media Produced Creative

  • Time Warner Cable Media, “Ride” for Outspokin’

Special Judges Award for Madly Damn Good

  • AAF of the Midlands, “ADDY in Wonderland” for AAF of the Midlands

Special Judges Award for Healthcare

  • Mad Monkey Inc., “Providence Hospitals: decisionheart.org” for Providence Hospitals

Sales Promotion – Catalog

  • Gold ADDY – Mustard Graphics Studio, “Scene Weaver Fall 2011 Catalogue” for Scene Weaver
  • Silver ADDY – Mustard Graphics Studio, “Pickles Spring 2011 Catalogue” for Scene Weaver

Sales Promotion – Video Sales Presentation

  • Silver ADDY – Sage Creative Group, “Polycast Video” for Hubbel Power Systems

Collateral Material – Annual Report, Color

  • Gold ADDY – BlueCross BlueShield of South Carolina, “Strength in Numbers” for Companion Life Insurance Company

Collateral Material – Brochure, Color

  • Silver ADDY – Sage Creative Group, “The Little Things” for Wayne Memorial Hospital
  • Silver ADDY – Palmetto Health, “Palmetto Health Children’s Hospital Brochure” for Palmetto Health Children’s Hospital

Collateral Material – Cover

  • Gold ADDY – Free Times for “Free Times – Our Dumb State Vol. 6 Cover” for Free Times

Collateral Material – Magazine Design

  • Silver ADDY – undefined magazine, “undefined magazine – Book 12” for undefined magazine
  • Silver ADDY – undefined magazine, “undefined magazine – Book 14” for undefined magazine

Collateral Material – Book Design

  • Gold ADDY – Mustard Graphics Studio “Reserve Your Seat” for Saluda Shoals Foundation
  • Silver ADDY – University of South Carolina Creative Services, “Focus Carolina: University of South Carolina Strategic Plan” for USC Office of the President

Collateral Material – Poster

  • Silver ADDY – Crescendo Advertising, “Vista Lights Poster” for Congaree Vista Guild

Collateral Material – Poster Campaign

  • Silver ADDY – SCANA, “FERC Compliance Campaign” for SCANA Legal Regulatory

Collateral Material – Special Event Invitation

  • Silver ADDY – ADCO, “Sowell Gray Thank You Party Invitation 2011” for Sowell Gray Stepp & Laffitte, LLC
  • Silver ADDY – The Adams Group, “Columbus Regional Retirement Party Invitation” for Columbus Regional Healthcare System

Collateral Material – Special Event Campaign

  • Silver ADDY – Palmetto Health, “Palmetto Health Baptist Parkridge Groundbreaking 2011,” for Palmetto Health Baptist Parkridge

Direct Marketing – Direct, B-to-B or Consumer

  • Silver ADDY – Palmetto Health, “Palmetto Health Rehab Promo” for Palmetto Health

Direct Marketing – Specialty Advertising

  • Silver ADDY – Chernoff Newman, “Black Pearl Farms” for Black Pearl Farms

Out-of-Home – Vehicle Graphic Advertising

  • Gold ADDY – Palmetto Health, “Palmetto Health Children’s Hospital Ambulance” for Palmetto Health Children’s Hospital

Non-Traditional Advertising – Non-Traditional Campaign

  • Silver ADDY – SCANA, “Is this ‘U’ being safe?” for Corporate Safety

Consumer or Trade Publication – Consumer/Trade Campaign, Color

  • Silver ADDY – Riggs Partners, “Paradise Valley Estates Print Ad Campaign” for Paradise Valley Estates

Newspaper – Newspaper, Fractional Page, Color

  • Silver ADDY – Chernoff Newman, “Wanted Ad” for Rick Hendrick Mini

Newspaper – Newspaper Specialty Advertising, Insert

  • Silver ADDY – Chernoff Newman, “4th of July Insert” for DP&L

Interactive Media – Website, Consumer Flash, Products

  • Silver ADDY – Cyberwoven, “Penn Custom Shop” for Penn Custom Shop

Interactive Media – Website, Consumer HTML, Outlets

  • Silver ADDY – Cyberwoven, “SC Chamber of Commerce Site” for SC Chamber of Commerce

Interactive Media – Website, Consumer HTML, Services

  • Silver ADDY – Cyberwoven, “Newberry College Website” for Newberry College

Interactive Media – Micro or Mini Sites

  • Gold ADDY – Mad Monkey Inc., “Providence Hospitals: decisionheart.org” for Providence Hospitals
  • Silver ADDY – Cyberwoven, “Carolina’s Promise” for University of South Carolina

Interactive Media – Mobile Websites

  • Silver ADDY – True Matter, LLC, “Lexington Medical Center – Mobile Website” for Lexington Medical Center

Interactive Media – Internet Commercials

  • Gold ADDY – True Matter, LLC, “Introducing LexMed Mobile” for Lexington Medical Center
  • Silver ADDY – Mad Monkey Inc., “Made from Scratch” for South Carolina Education Lottery

Radio – Local Radio Campaign

  • Silver ADDY – Chernoff Newman, “Refrigerator Radio Campaign” for Santee Cooper

Television – Local TV

  • Gold ADDY – Lexington Medical Center, “Cardiac Teaser Commercial” for Lexington Medical Center
  • Silver ADDY – Time Warner Cable Media,  “Outspokin’ – Ride” for Outspokin’

Television – Local Single (one DMA) :30

  • Silver ADDY – Mad Monkey Inc., “Providence Cardiac Awareness” for Providence Hospitals

Television – Local TV Campaign

  • Gold ADDY – Mad Monkey Inc., “SCEL Summer 2011 Campaign” for South Carolina Education Lottery
  • Silver ADDY – Mad Monkey Inc., “SCEL Fall 2011 Campaign” for South Carolina Education Lottery
  • Silver ADDY – SCANA, “Making Everyday Life Better 15 sec spots” for PSNC Energy
  • Silver ADDY – Riggs Partners, “First Community Financial Consultants TV Campaign” for First Community Bank
  • Silver ADDY – The Adams Group, “Columbus Regional John B. Amos Cancer Center TV Campaign” for Columbus Regional Healthcare System

Television – National TV Campaign

  • Silver ADDY – Stratagem Marketing, “SCBT ‘We Believe in South Carolina’ TV Campaign” for South Carolina Bank & Trust

Mixed/Multiple Media – Mixed-Media, Local Consumer

  • Gold ADDY – Mad Monkey Inc., “Providence Cardiac Awareness Campaign” for Providence Hospitals
  • Silver ADDY – Chernoff Newman, “Palmetto Health Heart Campaign” for Palmetto Health

Mixed/Multiple Media – Mixed-Media, National Consumer

  • Silver ADDY – EdVenture Children’s Museum, “EdVenture – Spark Your Imagination! Campaign” for EdVenture Children’s Museum

Advertising for the Arts and Sciences – Arts, Brochure

  • Silver ADDY – University of South Carolina Creative Services, “Moving Image Research Collections” for University Libraries

Advertising for the Arts and Sciences – Arts, Invitation

  • Gold ADDY – Chernoff Newman, “Naked Mole Rat” for Riverbanks Zoo and Garden

Public Service – Public Service, Brochure

  • Gold ADDY – Riggs Partners, “Talk About Giving Game” for Central Carolina Community Foundation

Public Service – Public Service, TV

  • Gold ADDY – Fisher Communications Inc., “SCDPS 2011 DUI Episode 2” for SC Department of Public Safety
  • Silver ADDY – Fisher Communications Inc., “SCDPS 2011 DUI Episode 1” for SC Department of Public Safety 

Public Service – Public Service, Campaign

  • Gold ADDY – Fisher Communications Inc., “SCDPS 2011 DUI Campaign” for SC Department of Public Safety 

Advertising Industry Self-Promotion – Self-Promotion, Broadcast

  • Silver ADDY – Dust of the Ground, “Dust of the Ground Showreel” for Dust of the Ground 

Advertising Industry Self-Promotion – Self-Promotion, Interactive

  • Silver ADDY – Chernoff Newman, “chernoffnewman.com” for Chernoff Newman

 Advertising Industry Self-Promotion – Self-Promotion, Direct

  • Silver ADDY – Mad Monkey Inc., “SNO Balled” for Mad Monkey Inc. 

Advertising Industry Self-Promotion – Ad Club Promotion

  • Gold ADDY – AAF of the Midlands, “ADDY in Wonderland” for AAF of the Midlands

Advertising Industry Self-Promotion – Self-Promotion, Mixed Media Campaign

  • Silver ADDY – Chernoff Newman, “CN Gift Guide” for Chernoff Newman

Elements of Advertising – Logo

  • Silver ADDY – EdVenture Children’s Museum, “Beakers & Broomsticks Logo” for EdVenture Children’s Museum
  • Silver ADDY – Riggs Partners, “Document Defense Logo” for Tree, LLC

Elements of Advertising – Photography, Color

  • Gold ADDY – George Fulton Productions, “Rocketboy” for Tim Floyd
  • Gold ADDY – AAF of the Midlands, “ADDY in Wonderland Tea Party” for AAF of the Midlands

Elements of Advertising – Photography, Digitally Enhanced

  • Gold ADDY – James Quantz Jr Photography, Inc., “Ballet Dancer over Manhattan” for Undefined Magazine
  • Gold ADDY – James Quantz Jr Photography, Inc., “Airstreamin’ Apes” for James Quantz Jr Photography 

Elements of Advertising – Photography, Campaign

  • Gold ADDY – AAF of the Midlands, “ADDY in Wonderland Photography” for AAF of the Midlands

 Elements of Advertising – Special Effects, Video or Film

  • Gold ADDY – Mad Monkey Inc., “MLB with Jason Bateman” for Turner Broadcasting
  • Silver ADDY – Mad Monkey Inc., “Uninsured” for South Carolina Department of Insurance

Student Special Judges Award: Garnet & Black Collaboration

  • Elizabeth Howell and Malia Griggs, “Stripped Down, Relationship Status and This Generation’s ‘Shrug’ Problem” for University of South Carolina

Student ADDY – Poster

  • Student Gold ADDY – Jabari Briggs, “Churchill Quote Poster” for South University
  • Student Gold ADDY – Brock Henderson, “I Think In Type” for University of South Carolina
  • Student Silver ADDY – Bryan Knox, “Imagination Poster” for South University

Student ADDY – Editorial Design Cover

  • Student Silver ADDY – Elizabeth Howell, “Stripped Down” for University of South Carolina

Student ADDY – Editorial Design Spread of Feature

  • Student Silver ADDY – Caitlin Kennedy Bradley, “Overachiever’s Drug Culture” for University of South Carolina

 Student ADDY – Non-Traditional Advertising

  • Student Gold ADDY – Brock Henderson, “Stuffed with Fluff” for University of South Carolina 

Student ADDY – Interactive, Online

  • Student Silver ADDY – Joshua Rainwater and Adam Siler, “G&B Spring 2011 – Promo” for University of South Carolina

Student ADDY – Television, Single

  • Student Silver ADDY – Brock Henderson, “Where’s the Paint?” for University of South Carolina

Student ADDY – Mixed Media Campaign

  • Student Gold ADDY – Terrell Wescott, “Retro PLUS Event Collateral” for South University 

Student ADDY – Logo

  • Student Silver ADDY – Giovanni DeFeterici, “Shergarh Brand Identity” for South University

Student ADDY – Illustration

  • Student Gold ADDY – Madeline McDowell, “Angry With Exams” for University of South Carolina 

Student ADDY – Animation

  • Student Silver ADDY – Cori Werner, “Motor City Video Spot” for South University